--- title: My Brother's Keeper Takes a Step Outside of the White House description: President Obama gave a key signal of his post-2016 plans with the launch of a nonprofit effort to help young black and Latino men. canonical: https://time.com/3844911/barack-obama-brothers-keeper/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2015-05-04T10:00:47.000Z article:modified_time: 2026-02-22T06:53:30.602Z article:section: Politics og:title: My Brother's Keeper Takes a Step Outside of the White House og:description: President Obama just gave a key signal of his post 2016 plans. og:url: https://time.com/3844911/barack-obama-brothers-keeper/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt150d959d81d83b82/6987ed3d3c163956ba455bb4/obama-baltimore.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2100 og:image:height: 1181 og:image:alt: Barack Obama og:type: article twitter:card: summary_large_image twitter:title: My Brother's Keeper Takes a Step Outside of the White House twitter:description: President Obama just gave a key signal of his post 2016 plans. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt150d959d81d83b82/6987ed3d3c163956ba455bb4/obama-baltimore.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # My Brother's Keeper Takes a Step Outside of the White House > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan May 4, 2015 10:00 AM UTC  President Barack Obama speaks about recent unrest in Baltimore during a joint news conference with Japanese Prime Minister Shinzo Abe on April 28, 2015, in the Rose Garden of the White House in Washington. President Barack Obama speaks about recent unrest in Baltimore during a joint news conference with Japanese Prime Minister Shinzo Abe on April 28, 2015, in the Rose Garden of the White House in Washington. Jacquelyn Martin—AP by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan May 4, 2015 10:00 AM UTC An initiative intended to provide more opportunities to young black and Latino men is expanding outside the White House, a key signal of President Obama’s post-2016 plans. On Monday, Obama will travel to Lehman College in the Bronx for the launch of the My Brother’s Keeper Alliance, an independent non-profit that will give money to programs that support black and Latino boys from early childhood to after high school. The new program largely mirrors a government initiative Obama launched in early 2014 to address the opportunity gap among minorities. Since its launch, the existing program has raised about $500 million for grants and 200 communities have pledged to help more. The goal of both versions of My Brother’s Keeper is to reduce the racial gap for young men. In a fact sheet, the White House noted that one-fourth of African American and Hispanic males between the ages of 16 and 24 are neither employed nor in school. Leaders from corporations including Pepsico, American Express and BET are involved in the effort, which already has raised $80 million for the first round of grants. The alliance will be headed up by former Deloitte CEO Joe Echevarria, who grew up in the South Bronx and had served as the co-chair of My Brother’s Keeper in the White House. The new group is launching at a time when the problems facing young black and Latino men in America’s cities has gained renewed attention due to protests related to police shootings in Ferguson, Mo.; New York and Baltimore. In an email, Broderick Johnson, chairman of the existing White House initiative, said the launch comes at a particularly resonant moment for him as a “son of Baltimore.” “As the country reflects on our shared responsibility to ensure that opportunity reaches every young person, I urge everyone to look at their own capacity to make a difference,” Johnson wrote. “The President’s My Brother’s Keeper Initiative is about recognizing that our young people are not the problem, but rather the solution.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3844911/barack-obama-brothers-keeper/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3844911/barack-obama-brothers-keeper/"},"headline":"My Brother's Keeper Takes a Step Outside of the White House","datePublished":"2015-05-04T10:00:47.000Z","dateModified":"2026-02-22T06:53:30.602Z","description":"A new non-profit of the same name is launching in New York on Monday","url":"https://time.com/3844911/barack-obama-brothers-keeper/","keywords":["White House"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt150d959d81d83b82/6987ed3d3c163956ba455bb4/obama-baltimore.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt150d959d81d83b82/6987ed3d3c163956ba455bb4/obama-baltimore.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Barack Obama","caption":"Barack Obama","creditText":"Jacquelyn Martin—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/white-house/","name":"White House"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3844911/barack-obama-brothers-keeper/","name":"My Brother's Keeper Takes a Step Outside of the White House"}}]}] ```