--- title: Serial Podcast: Mail Kimp Voice Revealed To Be 14-Year-Old description: A months-long mystery is solved as an NPR producer reveals the identity of the much-discussed voice. canonical: https://time.com/3842085/serial-mail-kimp-voice/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2015-04-30T18:59:30.000Z article:modified_time: 2026-04-13T07:19:19.146Z og:title: Now We Know Who Said 'Mail Kimp' on 'Serial' og:description: At least one of the mysteries in "Serial" has now been solved og:url: https://time.com/3842085/serial-mail-kimp-voice/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Now We Know Who Said 'Mail Kimp' on 'Serial' twitter:description: At least one of the mysteries in "Serial" has now been solved twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Now We Know Who Said 'Mail Kimp' on _Serial_  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Apr 30, 2015 6:59 PM UTC  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Apr 30, 2015 6:59 PM UTC Those who spent last fall tethered to their phones as the _Serial_ podcast unfolded became familiar with a little voice in the show’s introduction. In a shout-out to a sponsor, email marketing service Mail Chimp, one voice struggled to get the company’s name right. “Mail…Kimp?” the voice cried out in undeniable upspeak. “Mail Kimp” became a sensation, prompting Twitter jokes, [mugs](https://twitter.com/jamescroft/status/577398611706703872) emblazoned with the company’s alternative name and even a dedicated [Twitter account](https://twitter.com/MailKimp). Thursday morning, NPR writer and host Linda Holmes tweeted out the truth about that little voice. _Serial_ co-producer Julie Snyder had the scoop: > [](https://twitter.com/nprmonkeysee/status/593530864882987010) For shame — we’ve been mocking a 14-year-old kid this whole time. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3842085/serial-mail-kimp-voice/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3842085/serial-mail-kimp-voice/"},"headline":"Now We Know Who Said 'Mail Kimp' on Serial","datePublished":"2015-04-30T18:59:30.000Z","dateModified":"2026-04-13T07:19:19.146Z","description":"At least one of the podcast's mysteries has been solved","url":"https://time.com/3842085/serial-mail-kimp-voice/","keywords":["Newsfeed","viral","Serial","podcasts"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3842085/serial-mail-kimp-voice/","name":"Now We Know Who Said 'Mail Kimp' on Serial"}}]}] ```