--- title: How to Achieve Extreme Success Like Richard Branson and Elon Musk description: Do not fear failure canonical: https://time.com/3841658/success-strategy-richard-branson-elon-musk/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2015-04-30T14:46:25.000Z article:modified_time: 2026-02-22T06:49:18.287Z article:section: Ideas og:title: How to Achieve Extreme Success Like Richard Branson and Elon Musk og:description: Do not fear failure og:url: https://time.com/3841658/success-strategy-richard-branson-elon-musk/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18b21fd1b2df0d72/6987edb90b72e302a06e1d13/corbis-42-21004937-copy.jpg?branch=production&width=443&quality=75&auto=webp&crop=16:9 og:image:width: 443 og:image:height: 249 og:image:alt: Woman Standing Mountain og:type: article twitter:card: summary_large_image twitter:title: How to Achieve Extreme Success Like Richard Branson and Elon Musk twitter:description: Do not fear failure twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18b21fd1b2df0d72/6987edb90b72e302a06e1d13/corbis-42-21004937-copy.jpg?branch=production&width=443&quality=75&auto=webp&crop=16:9 ---  # How to Achieve Extreme Success Like Richard Branson and Elon Musk > Sponsored content. 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A paid TIME subscription is separate and available at time.com/subscribe-agent. by [Justine Musk / Quora](https://time.com/author/quora/) ## Justine Musk / Quora Apr 30, 2015 2:46 PM UTC  Woman Standing on a Mountain Top --- Image by © Hannes Hepp/Corbis Woman Standing on a Mountain Top --- Image by © Hannes Hepp/Corbis Corbis by [Justine Musk / Quora](https://time.com/author/quora/) ## Justine Musk / Quora Apr 30, 2015 2:46 PM UTC [_Answer_](http://www.quora.com/How-can-I-be-as-great-as-Bill-Gates-Steve-Jobs-Elon-Musk-Richard-Branson/answer/Justine-Musk)_by_ [_Justine Musk_](http://www.quora.com/Justine-Musk)_, (_[_@justinemusk_](https://twitter.com/justinemusk)_),_ [_blogger_](http://justinemusk.com/) _and fiction writer,_ _on_ [_Quora_](http://www.quora.com/)_._ Extreme success results from an extreme personality and comes at the cost of many other things. Extreme success is different from what I suppose you could just consider ‘success,’ so know that you don’t have to be Richard Branson or Elon Musk to be affluent and accomplished and maintain a great lifestyle. Your odds of happiness are better that way. But if you’re extreme, you must be what you are, which means that happiness is more or less beside the point. These people tend to be freaks and misfits who were forced to experience the world in an unusually challenging way. They developed strategies to survive, and as they grow older they find ways to apply these strategies to other things, and create for themselves a distinct and powerful advantage. They don’t think the way other people think. They see things from angles that unlock new ideas and insights. Other people consider them to be somewhat insane. Be obsessed. Be obsessed. Be obsessed. If you’re not obsessed, then stop what you’re doing and find whatever does obsess you. It helps to have an ego, but you must be in service to something bigger if you are to inspire the people you need to help you (and make no mistake, you will need them). That “something bigger” prevents you from going off into the ether when people flock round you and tell you how fabulous you are when you aren’t and how great your stuff is when it isn’t. Don’t pursue something because you “want to be great.” Pursue something because it fascinates you, because the pursuit itself engages and compels you. Extreme people combine brilliance and talent with an _insane_ work ethic, so if the work itself doesn’t drive you, you will burn out or fall by the wayside or your extreme competitors will crush you and make you cry. Follow your obsessions until a problem starts to emerge, a big meaty challenging problem that impacts as many people as possible, that you feel hellbent to solve or die trying. It might take years to find that problem, because you have to explore different bodies of knowledge, collect the dots and then connect and complete them. It helps to have superhuman energy and stamina. If you are not blessed with godlike genetics, then make it a point to get into the best shape possible. There will be jet lag, mental fatigue, bouts of hard partying, loneliness, pointless meetings, major setbacks, family drama, issues with the Significant Other you rarely see, dark nights of the soul, people who bore and annoy you, little sleep, less sleep than that. Keep your body sharp to keep your mind sharp. It pays off. Learn to handle a level of stress that would break most people. Don’t follow a pre-existing path, and don’t look to imitate your role models. There is no “next step.” Extreme success is not like other kinds of success; what has worked for someone else, probably won’t work for you. They are individuals with bold points of view who exploit their very particular set of unique and particular strengths. They are unconventional, and one reason they become the entrepreneurs they become is because they can’t or don’t or won’t fit into the structures and routines of corporate life. They are dyslexic, they are autistic, they have ADD, they are square pegs in round holes, they piss people off, get into arguments, rock the boat, laugh in the face of paperwork. But they transform weaknesses in ways that create added advantage — the strategies I mentioned earlier — and seek partnerships with people who excel in the areas where they have no talent whatsoever. They do not fear failure — or they do, but they move ahead anyway. They will experience heroic, spectacular, humiliating, very public failure but find a way to reframe until it isn’t failure at all. When they fail in ways that other people won’t, they learn things that other people don’t and never will. They have incredible grit and resilience. They are unlikely to be reading stuff like this. (This is _not_ to slam or criticize people who do; I love to read this stuff myself.) They are more likely to go straight to a book: perhaps a biography of Alexander the Great or Catherine the Great or someone else they consider Great. Surfing the ‘Net is a deadly timesuck, and given what they know their time is worth — even back in the day when technically it was not worth that — they can’t afford it. I could go on, it’s a fascinating subject, but you get the idea. I wish you luck and strength and perhaps a stiff drink should you need it. _Disclosure: The author is the former spouse of Elon Musk._ _This question originally appeared on_ [_Quora: How can I be as great as Bill Gates, Steve Jobs, Elon Musk, Richard Branson?_](http://www.quora.com/How-can-I-be-as-great-as-Bill-Gates-Steve-Jobs-Elon-Musk-Richard-Branson) _More from Quora:_ * [Will I become a billionaire if I am determined to be one and put in the necessary work required?](http://www.quora.com/Will-I-become-a-billionaire-if-I-am-determined-to-be-one-and-put-in-the-necessary-work-required) * [How can I figure out what I really want to do with my life after college?](http://www.quora.com/How-can-I-figure-out-what-I-really-want-to-do-with-my-life-after-college) * [What are some of the habits entrepreneurs have that other people don’t?](http://www.quora.com/What-are-some-of-the-habits-entrepreneurs-have-that-other-people-dont) ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3841658/success-strategy-richard-branson-elon-musk/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3841658/success-strategy-richard-branson-elon-musk/"},"headline":"How to Achieve Extreme Success Like Richard Branson and Elon Musk","datePublished":"2015-04-30T14:46:25.000Z","dateModified":"2026-02-22T06:49:18.287Z","description":"Do not fear failure","url":"https://time.com/3841658/success-strategy-richard-branson-elon-musk/","keywords":["Careers & Workplace","Business topic","Elon Musk","Richard Branson","career","Success topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt18b21fd1b2df0d72/6987edb90b72e302a06e1d13/corbis-42-21004937-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justine Musk / Quora"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt18b21fd1b2df0d72/6987edb90b72e302a06e1d13/corbis-42-21004937-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Woman Standing Mountain","caption":"Woman Standing Mountain","creditText":"Corbis","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3841658/success-strategy-richard-branson-elon-musk/","name":"How to Achieve Extreme Success Like Richard Branson and Elon Musk"}}]}] ```