--- title: Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True description: Cheez-It Extra Toasty is set to ship nationally on May 18 canonical: https://time.com/3841132/cheez-it-extra-toasty/ author: Food Wine article:opinion: false article:content_tier: free article:published_time: 2015-04-29T22:24:17.000Z article:modified_time: 2026-04-13T07:19:17.397Z og:title: Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True og:description: Cheez-It Extra Toasty is set to ship nationally on May 18 og:url: https://time.com/3841132/cheez-it-extra-toasty/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c4e56d8e405e7d9/6987ed9e3c16393038455c70/ap968907818345-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: Cheez-It crackers. og:type: article twitter:card: summary_large_image twitter:title: Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True twitter:description: Cheez-It Extra Toasty is set to ship nationally on May 18 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c4e56d8e405e7d9/6987ed9e3c16393038455c70/ap968907818345-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Food Wine](https://time.com/author/food-wine/) ## Food Wine Apr 29, 2015 10:24 PM UTC  Cheez-It crackers. Cheez-It crackers. Matthew Mead—AP by [Food Wine](https://time.com/author/food-wine/) ## Food Wine Apr 29, 2015 10:24 PM UTC Any diehard Cheez-It fan knows the pleasure of digging into the box and pulling out an elusive burnt little square. Far from a bad thing, those brown edges signal to your taste buds that you’re about to reach cheese cracker nirvana. Many have undoubtedly dreamed of a day when Cheez-It would release a box of only the burnt crackers. Well, now those dreams are answered. Earlier this week [on Vine](https://vine.co/v/ealj9bQPJKF), the brand teased a “top secret” new project called Cheez-It Extra Toasty. A Kellogg representative confirmed to us that, yes, this product is exactly what you think it is: a box of nothing but wonderfully overcooked Cheez-Its. “Fun fact,” said Dick Podiak, senior director of Cheez-It marketing, “For almost 10 years the most requested flavor from people who call in to our customer hotline has been ‘extra toasty.’ We know that people literally dig through the box to get to the extra toasty ones. So, we added it to our Cheez-It family.” So there you have it. Remember this moment the next time you feel your voice is going unheard. So how does Cheez-It do it? Is every batch of crackers going to be sorted to find only the coveted burnt ones, like picking the finest grapes from a vine? Not exactly. “Basically, the crackers are cooked just a little bit longer than our regular Cheez-It crackers,” Podiak said. That means they have had this technology all along and have heretofore deprived us. But better late than never. Cheez-It Extra Toasty is set to ship nationally on May 18\. Will those burnt snacks still taste as good when they’re no longer a rare anomaly? We’ll have to wait and see. Hopefully we haven’t flown too close to the sun on this one—though flying too close to the sun would make our wings deliciously extra toasty! _This_ [_article_](http://www.foodandwine.com/fwx/food/finally-you-will-be-able-get-box-nothing-burnt-cheez-its-you-crave) _originally appeared on_ [_FWx_](http://www.foodandwine.com/fwx/)_._ _More from FWx:_ * [7 Classic Stoner Foods to Make at Home](http://www.foodandwine.com/fwx/food/7-classic-stoner-foods-make-home?xid=PS%5Ftime) * [6 Crazy Foods to Satisfy Your Inner 10-Year-Old](http://www.foodandwine.com/fwx/food/6-crazy-foods-satisfy-your-inner-10-year-old?xid=PS%5Ftime) * [Flamin’ Hot Cheetos Qualify as a Smart Snack](http://www.foodandwine.com/fwx/food/flamin-hot-cheetos-qualify-smart-snack?xid=PS%5Ftime) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3841132/cheez-it-extra-toasty/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3841132/cheez-it-extra-toasty/"},"headline":"Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True","datePublished":"2015-04-29T22:24:17.000Z","dateModified":"2026-04-13T07:19:17.397Z","description":"Cheez-It Extra Toasty is set to ship nationally on May 18","url":"https://time.com/3841132/cheez-it-extra-toasty/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c4e56d8e405e7d9/6987ed9e3c16393038455c70/ap968907818345-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Food Wine","jobTitle":null,"url":"https://time.com/author/food-wine/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c4e56d8e405e7d9/6987ed9e3c16393038455c70/ap968907818345-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cheez-It crackers.","caption":"Cheez-It crackers.","creditText":"Matthew Mead—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3841132/cheez-it-extra-toasty/","name":"Cheez-Its Are Now 'Extra Toasty' to Make Your Dreams Come True"}}]}] ```