The Instagram logo is displayed on a smartphone on December 20, 2012 in Paris.
Lionel Bonadventure—AFP/Getty Images
By Alex Fitzpatrick
April 29, 2015

When you think of Instagram, you probably think about photos and — maybe — video, not audio. Now the Facebook-owned company wants to change that with the launch of an official @music account, which will feature concert photography, behind-the-scenes shots of your favorite artists, and more.

“Each week, we’ll take a look at the musical experience on Instagram,” Instagram CEO Kevin Systrom wrote Wednesday. “That means showing you a different side of artists you know and love, like Questlove, and introducing you to up-and-coming talents from around the world, like Tricot. It means highlighting music photographers, album illustrators, instrument makers and, of course, fans.”

While the new @music account’s first two uploads are still images, Instagram could tap into its video functionality in interesting ways to deliver concert and in-studio footage. It could also feature sneak preview clips of upcoming musical releases.

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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