Onyx Spirits
By Sam Frizell
April 23, 2015

It’s a marketing stunt that’s out of this world.

A Connecticut moonshine distillery plans to shoot a 750-milliliter bottle of its best stuff 22 miles into space next month in what the company says is the first time a bottle of liquor will leave the earth’s atmosphere, reports a local California NBC affiliate.

Employees of Onyx Spirits Company will fix the bottle to a weather balloon with a rocks glass and silver platter on May 2, and send it floating into space. The balloon will be equipped with GoPro cameras, GPS technology, a radar deflector, and a parachute to soften its landing into the Long Island Sound.

“Onyx Moonshine is all about attempting things that haven’t been done before, which is the true essence of the American spirit,” Onyx Spirits Company co-founder Adam von Gootkin said Tuesday.

With moonshine, perhaps there’s no such thing as flying too close to the sun.

[NBC]

Contact us at editors@time.com.

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