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Beyonce Has a Gold Apple Watch You Can’t Buy

1 minute read
By Dan Kedmey

An exceedingly rare, gold-on-gold Apple Watch has been spotted once again, this time on the wrist of pop icon Beyoncé, as Apple continues a stealthy but star-studded campaign to promote the watch as the ultimate luxury apparel item.

An image of the gold watch, combined with a gold link bracelet, was posted to the singer’s official blog on Monday. The sighting comes one week after designer Karl Lagerfeld sported a similar looking watch, bringing the grand tally of gold-on-gold watch sightings to two.

The custom design underscores Apple’s strategy to segment shoppers along a sliding scale of luxury, beginning with the $349 Watch Sport and nearly peaking at $17,000 for the Apple Watch Edition. The retail value for Beyonce and Lagerfeld’s custom-designed watches has not been revealed, however, as they’re not for sale.

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Here's What the Newest Apple Watch Apps Look Like and Can Do

Request a ride on Uber with Apple Watch. Without reaching for your phone.
Request a ride on Uber.Apple
When you receive a notification, the Taptic Engine alerts you with a gentle tap.
Be alerted when you receive a notification with a gentle tap by the Taptic Engine.Apple
You can scroll through and like images on Instagram right from your wrist.
Scroll through and like images on Instagram.Apple
Of course, check the timeApple
The SPG app on Apple Watch lets you check into your hotel and unlock your room.
Check into your hotel and unlock your room using the SPG app.Apple
Apple Watch will pull your boarding pass from Passbook when you’re near the airport.
Pull your boarding pass from Passbook when you’re near the airport.Apple
You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.
Purchase items using Apple Pay.Apple
See who’s calling without having to reach for your phone.
Accept or decline phone calls.Apple
Get timely activity reminders and progress updates throughout the day.
Get timely activity reminders and progress updates throughout the day.Apple
Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.Apple
Receive your iPhone notifications.
Receive your iPhone notifications.Apple
The Workout app provides more detailed measurement during specific activities.
Track your fitness using the Workout app.Apple
Apple Watch encourages you to sit less. Move more. And get some exercise.
Track your activity using the Workout app.Apple
Swipe up from the watch face for Glances, quick summaries of the information you use most.
Get quick summaries of the information you use most using Glances, by swiping up.Apple
In the Now Playing Glance, you can control your music right from your wrist.
Control your music using Now Playing.Apple
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.Apple

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