--- description: Singer Willie Nelson plans to launch his own brand of marijuana for recreational users who demand "the best on the market," the 81-year-old country legend announced on Monday. title: Willie Nelson to Launch His Own Brand of Marijuana image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d5b7e2160a72fc3/6987ec06e53aba2e3c4db6aa/468097296.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [celebrities](/tag/celebrities/) ## celebrities Update your preferences in [Account Settings](/account/preferences/) Close # Willie Nelson to Launch His Own Brand of Marijuana  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Apr 21, 2015 1:25 PM CUT  Willie Nelson performs in concert during the Heartbreaker Banquet on March 19, 2015 in Luck, Texas Willie Nelson performs in concert during the Heartbreaker Banquet on March 19, 2015 in Luck, TexasGary Miller—Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Apr 21, 2015 1:25 PM CUT Singer Willie Nelson plans to launch his own brand of marijuana for recreational users who demand “the best on the market,” the 81-year-old country legend announced. “Willie Weed,” from the newly formed company Willie’s Reserve, will hit dispensary shelves in Colorado and Washington, where legalization of recreational marijuana has created a booming industry, the Associated Press [reports](https://celebrity.yahoo.com/news/music-legend-nelson-roll-own-brand-marijuana-140727846.html "undefined"). Nelson said he would partner with growers in both states. “I will make sure it’s good or it won’t be on sale,” the singer [said](http://www.rollingstone.com/music/videos/willie-nelson-why-you-should-buy-my-weed-20150420 "undefined") in an interview with _Rolling Stone_. Nelson is the latest among a growing list of musicians to capitalize on the newly freed trade of marijuana. Last week, rapper Snoop Dog [invested](https://www.google.com/url?q=http://time.com/3821236/snoop-dogg-eaze-marijuana-delivery/&sa=U&ei=yT82VfPIM7WJsQTbvICwBw&ved=0CAUQFjAA&client=internal-uds-cse&usg=AFQjCNF4-N4pAtcvm600Eoj16PcaIEuATw "undefined") in Eaze, a California-based weed delivery startup that has been billed as the “Uber for weed.” ### Go Inside the Harvest of Colorado's Most Controversial Marijuana Strain  Charlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014\. The Stanley Brothers have developed a popular strain of cannabis that has been found to be helpful in reducing seizures in some children. Charlotte's Web is high in a compound called cannabidiol (CBD) and low in tetrahydrocannabinol (THC) the compound that causes a high. Matt Nager for TIME  Charlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  From left: Zachary Sobol, Michael Atchley, and Jared Stanley walk to the farm to prepare for harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Rows of Charlotte's Web await harvest at the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Jared Stanley helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Colin Sparks searches for seeds during the harvest of Charlotte's Web on the Stanley brother's Charlotte's Web farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Discarded leaves of Charlotte's Web at a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Tim Knight helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Rows of Charlotte's Web await travel to a drying facility after being harvested on a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Zachary Sobol catches a ride on a trailer to the Stanley brother's farm during harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Rows of Charlotte's Web await travel to a drying facility after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  One of the Stanley brother's greenhouses growing cannabis near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Zachary Sobol hangs rows of Charlotte's Web to dry after harvest in Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  Penn Mattison, left, and Zachary Sobol, right, hang rows of Charlotte's Web to dry after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME  The Stanley brothers' new company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME  A petri dish full of cannabis explants await transfer and transplanting at the Stanley brothers' lab in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME  Molecular plant biologist and lab manager Bear Reel awaits the cooling of agar to help induce rooting of transplanted cannabis plants at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME  The lab notebook of molecular plant biologist and lab manager Bear Reel at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME  A flask of agar cools before explants of hemp are transplanted to help induce rooting and new growth at the Stanley brothers' company laboratory in in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME  Tissue cutter technician Meg Regan holds a vial of explants before sanitizing and transplanting at the Stanley brothers' laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3829422/willie-nelson-marijuana-brand/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3829422/willie-nelson-marijuana-brand/"},"headline":"Willie Nelson to Launch His Own Brand of Marijuana","datePublished":"2015-04-21T13:25:09.000Z","dateModified":"2026-05-11T05:04:29.064Z","description":"\"I will make sure it's good or it won't be on sale\"","url":"https://time.com/3829422/willie-nelson-marijuana-brand/","keywords":["celebrities","Marijuana"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6d5b7e2160a72fc3/6987ec06e53aba2e3c4db6aa/468097296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6d5b7e2160a72fc3/6987ec06e53aba2e3c4db6aa/468097296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Heartbreaker Banquet","caption":"Heartbreaker Banquet","creditText":"Gary Miller—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3829422/willie-nelson-marijuana-brand/","name":"Willie Nelson to Launch His Own Brand of Marijuana"}}]}] ```