--- title: Teens Are Doing the #KylieJennerChallenge and It Must Stop description: While Kylie Jenner has asserted that her pouty lips are natural, teenagers are taking to extreme measures to duplicate her look canonical: https://time.com/3829327/kyliejennerchallenge-kylie-jenner-keeping-up-with-the-kardashians/ author: Kevin McSpadden article:opinion: false article:content_tier: free article:published_time: 2015-04-21T09:46:49.000Z article:modified_time: 2026-08-04T07:43:32.621Z og:title: Teens Are Doing the #KylieJennerChallenge and It Must Stop og:description: Kids, it doesn't make you look anything like Kylie Jenner. og:url: https://time.com/3829327/kyliejennerchallenge-kylie-jenner-keeping-up-with-the-kardashians/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Teens Are Doing the #KylieJennerChallenge and It Must Stop twitter:description: Kids, it doesn't make you look anything like Kylie Jenner. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Teens Are Doing the #KylieJennerChallenge and It Must Stop > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=6a25959e-d64c-4e3c-b9a9-357b4e84e63f&cr=time-nl-brief-2026q3-v1) ## Video: The Business of Beauty Boxes [Watch (HLS stream): The Business of Beauty Boxes](https://cdn.jwplayer.com/manifests/IQpOq2SG.m3u8) (3:16)  _Published 2012-02-16. Mail subscriptions to sample boxes are boosting the beauty industry. Watch these YouTube beauty mavens "unbox" their products_ by [Kevin McSpadden](https://time.com/author/kevin-mcspadden/) ## Kevin McSpadden Apr 21, 2015 9:46 AM UTC by [Kevin McSpadden](https://time.com/author/kevin-mcspadden/) ## Kevin McSpadden Apr 21, 2015 9:46 AM UTC While Kylie Jenner has asserted that her apparently enhanced lips are natural, teenagers have taken to harming theirs to duplicate the _Keeping Up With the Kardashians_ star’s puffy-pouty look. If you put your the lips into a small glass container like a shot glass and suck as hard as possible, you can get them to briefly swell in a way that looks like you’ve just had a cosmetic injection. But the results of this do-it-yourself method can also be disastrous, with lips heavily bruised and even tearing. Many people posted pictures and videos of their own debacles under the hashtag #KylieJennerChallenge, which took off Sunday evening. Some are very graphic, but these are typical examples of the distressing look the challenge can cause: > [](https://twitter.com/highonlaurmani/status/590068845089579008) > [](https://twitter.com/%5Fzoeymcguire/status/589943441481736192) > [](https://twitter.com/GeosConda/status/589969028350881792) The trend even crossed gender lines. > [](https://twitter.com/tylerjoreynolds/status/590350589470486528) After a pair of sisters in Iceland used the technique last month, cosmetic surgeon Pordiis Kjartansdottir [told the U.K.’s _Metro_](http://metro.co.uk/2015/04/20/people-are-using-bottle-tops-to-get-kylie-jenner-lips-on-social-media-and-its-terrifying-5158382/), “The lips turn blue because blood fills up and they could easily become infected and lose all sensation. It is a really dangerous stunt and I’d advise strongly against anybody trying it.” _Read next:_ [_The Kardashians Will Not Stop Until Every Family Member Has a Game_](http://time.com/3747678/kylie-jenner-kendall-jenner-mobile-game/?iid=time%5Freadnext) ### See Kim Kardashian's Most Memorable Magazine Covers  Kardashian was photographed by the controversial photographer Terry Richardson for her Rolling Stone cover. In the issue she talks about Caitlyn Jenner, her marriage to Kanye West and her love for the Backstreet Boys. Terry Richardson—Rolling Stone  From the #worldsmosttalkedaboutcouple to the #worldsmosttalkedaboutbutt. Kim Kardashian already got national attention for being naked when a sex tape went public in 2007, but as the new cover of Paper magazine suggests, it's still her body — not her multi-million dollar iPhone game, not her TV show, not her marriage to Kanye West — that has the power to "break the Internet." Jean-Paul Goude—Paper  Kardashian called her first Vogue cover "a dream come true," while critics accused to magazine of chasing what was trendy rather than defining it. "As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it," Anna Wintour said in its defense. Annie Leibovitz—Vogue  Before Kanye and Kim posed for Vogue, they posed on the cover of the French magazine L'Officiel Hommes in 2013\. Is this just a strikingly suggestive pose or actual candid moment between now-spouses? Probably a little of both when it comes to this steamy photo shoot. Nick Knight—L'Officiel Hommes  In 2012, Kardashian graced the cover of V magazine — shot by Nick Knight, who also shot her L'Officiel Hommes cover — and defended her reality show empire in the magazine's pages by comparing it to rap music. "When rap music first came out, people were like, 'We don't understand this, what is this, it's just a fad.' But rap music is definitely here to stay, and I think reality shows have proven they are as well." Nick Knight—V Magazine  Channeling the typographic work of the iconic American artist Barbara Kruger, the cover of W magazine's November 2010 issue found Kim Kardashian (almost) bearing it all. Inside its pages, the only layer she had on was a thin coat of silver body paint. Mark Seliger—W Magazine  Kim Kardashian lands magazine covers because she's a familiar face, but that didn't matter to YRB. The magazine made her look near unrecognizable in a bob and dramatic makeup for a 2012 photo shoot that she later called "one of the most unique shoots \[she's\] ever done." YRB  Two of America's biggest style icons met in 2009 when Kim Kardashian dressed up like Barbie, who "guest edited" an issue of Australia's Kurv magazine. But it's no surprise the star would say yes to a magazine that starts with the letter K. Kurv  A 2009 shoot for Complex caused controversy when the magazine's website accidentally published an unretouched photo of Kim Kardashian. While it reignited the ongoing debate about beauty standards, Kardashian herself wasn't mad. "So what? I have a little cellulite," Kardashian later wrote on her website. "What curvy girl doesn't? How many people do you think are Photoshopped? It happens all the time!" Complex  Kim Kardashian was the most-clothed person on the cover of Prestige magazine's September 2010 issue when she posed with two naked men while looking like a sexed-up gladiator. "This might be one of my most risque covers to date!" she tweeted. Prestige  In 2012, Kim Kardashian covered New York magazine's fashion issue, which asked whether she had a place in the industry. Since then, she's only shown that the answer to that question is a resounding yes as she attended Paris Fashion Week and the Met Ball and landed that Vogue cover — a magazine that in the past has been not-so-open-minded about women with curvy figures like hers. New York Magazine [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/autoplay/?xid=spl-fullbrief-article) ## Transcript This is my first step in every eye look that I ever do. I've used one of these sort of things in my bath before and it wasn't that great. It's quite fancy. So if you go on to you tube and you type in beauty box or you type in the name of any specific beauty boxes you will literally get thousands of hits. Hey you tube so a couple of days ago I got my January beauty box. [ MUSIC ] You will see woman opening up there packages [ LAUGH ] and showing you what they got. Its actually pink which I love. They will be holding up their samples. You actually get three full size products in this box. My name's Anita Hamilton, I'm a contributor to time. com. And I wrote this story on Beauty Boxes. [ MUSIC ] Beauty Boxes are monthly subscription services that you sign up for on the internet. Each month you receive a small box. Which contains four to six samples of makeup, cream, lotion, mascara, eyeliner. And the idea's that you get to try a limited selection of samples, and if you like them, you might then go online and buy something. There's a viral marketing aspect to this. You might tweet, hey I love this new, you know, body polish I got. [ MUSIC ] Or you might, you know, write on your blog. Hey, here's what I got. You might post pictures. Or you would do it on Facebook or Youtube. [ UNKNOWN ] Is a really good brand. So I'm pretty per chuffed to have these, actually. There are certain, you know, bloggers and so forth who have actually created, like, a brand for themselves as far as, you know? They go through everything, and they tell you, oh, this is so much better than the other one. Here they're just comparing different boxes or different products in general. So they really build their own reputation and you know, they can be, it's, it's funny, it's fun. Just the comments they make, just makes you laugh. So, I was really happy to see that. You guys know that I'm a big Nix fan too. [ LAUGH ] Sounds like Nix like what sport? Is it like basketball or something? The full size is $ 45. I'm assuming this is not the full size, but I mean, it's a, it's a ample sample. [ LAUGH ] Oh, my God. Didn't even plan that. That smells so sweet. It smells like a candy bar. Not a candy like, chocolate bar, candy orange bar. Or put sugar on it or something, I don't know, it smells so good. [ MUSIC ] The global beauty business is 382 billion dollars each year. And even though a lot of businesses are going online, beauty has been really slow to go online, it's only about 4- 6 % of total sales. And the reason why is cause people want to try things before they buy it and you know make- up isn't cheap. So, these new monthly services are bridging the online with the offline and it's just such a huge growth potential. For me the idea of this is like getting a little touch of luxury in your, in your kind of post every month and getting. Products that you might never get to try usually. Beauty is one of the first industries, consumer idustries, to rebound from the recession. The whole idea of affordable luzry, and, of course, beauty boxes play right into that. Until next time, adios. I'll talk to you guys soon. I will see you in max videos. Bye. 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