--- title: Starbucks Offers a Smores Frappuccino description: Starbucks introduces a smores frappuccino starting April 28 canonical: https://time.com/3826709/starbucks-smores-frappuccino/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-04-17T16:06:17.000Z article:modified_time: 2026-08-04T07:43:32.173Z og:title: Starbucks Offers a Smores Frappuccino og:description: Starbucks introduces a smores frappuccino starting April 28 og:url: https://time.com/3826709/starbucks-smores-frappuccino/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde44df26b97c4037/6987eba60b72e35e536e18ba/88296015.jpg?branch=production&width=414&quality=75&auto=webp&crop=16:9 og:image:width: 414 og:image:height: 233 og:image:alt: 88296015 og:type: article twitter:card: summary_large_image twitter:title: Starbucks Offers a Smores Frappuccino twitter:description: Starbucks introduces a smores frappuccino starting April 28 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde44df26b97c4037/6987eba60b72e35e536e18ba/88296015.jpg?branch=production&width=414&quality=75&auto=webp&crop=16:9 ---  # Starbucks Introduces S'mores Frappuccino > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=37f1ee82-828b-4889-846f-8e7870596900&cr=time-nl-brief-2026q3-v1) ## Video: The 50 Pound Cup of Coffee [Watch (HLS stream): The 50 Pound Cup of Coffee](https://cdn.jwplayer.com/manifests/5AkCMa26.m3u8) (2:01)  _Published 2008-04-21. Perceived wisdom has it that we're entering a worldwide recession. So, how can a London department store get away with selling a cup of Joe at this kind of price?_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Apr 17, 2015 4:06 PM UTC  Close up of smores Close up of smores Jamie Grill—Getty Images/Tetra images RF  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Apr 17, 2015 4:06 PM UTC Can’t wait for summer campfires? Starbucks has introduced a new frappuccino flavor: s’mores. In a statement, the company says the drink is made up of “marshmallow-infused whipped cream and milk chocolate sauce” plus “a creamy blend of graham, coffee**,** milk, and ice” topped “mashmallowy whipped cream and a graham cracker crumble.” There will also be a bottled version available in stores. The limited-time drink will roll out starting April 28, but if people like it enough, then maybe they’ll make s’more. Read next:[_Howard Schultz Has a Radical Plan for Starbucks—And America_](http://time.com/3696580/howard-schultz-starbucks-america/) ### Go Inside Starbucks' Wild New 'Willy Wonka Factory of Coffee'  On Dec. 5, founder Howard Schultz debuted part of his new strategy for Starbucks: his first flagship “Roastery,” a 15,000 square foot space that is both a coffee roasting facility, and a consumer retail outlet. The place is to coffee what FAO Schwartz is to toys or Dover Street Market is to fashion—retail theatre. Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME  Ian Allen for TIME ## Transcript >> This is Glen Levy with time. com. Recently on the sites, our office coffee aficionado, James Poniewozik, sampled Starbucks' new Pike Place Roast. But as the saying doesn't exactly go: " Anything New York can do, London can do ." Well, more expensively. Want proof? How about the Caffé Raro Beans sold at the Peter Jones Department Store in Chelsea. >> It is what we believe is the rarest coffee, able to be available worldwide. It's a blend >> of two of the most exclusive coffee beans and Jamaican Blue Mountain and the Kopi Luwak bean found in Indonesia. A cup is £ 50 and this reflects how much it actually does cost for us to get hold of the beans. Every £ 50 from each cup sold goes directly to Macmillan Cancer Support and so our customers don't seem to found, sort of the price, a problem. They say it's amazingly smooth, absolutely no bitterness >> and really earthy. Seems to be sort of a recurring theme. I understand we've sold, I think it's approaching 40 now. I don't know if Starbucks have faced by this, I mean, I think it probably is, sort of, a one of a missed occasion but you know, we decide to roll it out again and who knows, it may well become a nationwide trend. >> Crucially then, what does it actually taste like? It's certainly the smoothest cup of coffee I've ever drunk. But frankly, for £ 50 I'd be expecting the greatest taste sensation known to man which is going leave me feeling elated for the rest of the year. What we're left with-- and I'm not making this up-- is the world's most expensive coffee bean which gets digested by a Palm cat resulting in a process that gives this espresso its unique flavor. I don't think it's likely to give Starbucks too much cause for concern. 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