--- description: Fashion titan Karl Lagerfeld sported a one-of-a-kind Apple Watch in a photo that was posted to Instagram on Wednesday. title: You'll Never Afford This Beautiful Custom Gold-on-Gold Apple Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # You'll Never Afford This Beautiful Gold-on-Gold Apple Watch  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Apr 16, 2015 4:10 PM CUT  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Apr 16, 2015 4:10 PM CUT Fashion titan Karl Lagerfeld sported a one-of-a-kind Apple Watch in a photo posted to Instagram on Wednesday, offering a glimpse of what only fame can buy. Apple outfitted a standard 18-karat gold Apple Watch Edition with a custom-designed gold Link Bracelet for Lagerfeld, the head designer of Chanel and Fendi. Currently, Apple only offers the Link Bracelet in stainless steel, and none of the watches include the gold-on-gold combination that was “specially made” for Lagerfeld, according to his assistant and bodyguard Sebastian Jondeau. Given that Apple’s most expensive watch combinations already top out at $17,000, it’s not hard to see why Apple hasn’t attempted to burnish the brand with still more gold. It has burnished the brand with celebrities, however, [shipping](http://time.com/3817402/katy-perry-pharrell-apple-watch/ "undefined") out watches to various influencers before it releases to the hoi polloi on April 24. ### See How the Apple Watch Might Look if Reimagined by Fashion's Top Designers  An artist's concept of an Apple Watch by Chanel. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Alexander Wang. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Maison Martin Margiela. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Givenchy. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Louis Vuitton. Finz Lo—Highsnobiety ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3824944/apple-watch-gold-custom/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3824944/apple-watch-gold-custom/"},"headline":"You'll Never Afford This Beautiful Gold-on-Gold Apple Watch","datePublished":"2015-04-16T16:10:05.000Z","dateModified":"2026-05-11T04:44:54.622Z","description":"It's a one-of-a-kind make for fashion legend Karl Lagerfeld","url":"https://time.com/3824944/apple-watch-gold-custom/","keywords":["Tech","Apple watch"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3824944/apple-watch-gold-custom/","name":"You'll Never Afford This Beautiful Gold-on-Gold Apple Watch"}}]}] ```