--- title: Ikea virtual wedding service description: Yes, IKEA canonical: https://time.com/3821008/ikea-virtual-wedding-service/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2015-04-14T22:59:43.000Z article:modified_time: 2026-04-13T07:18:43.013Z og:title: IKEA Is Getting Into The Wedding Business og:description: Yes, IKEA og:url: https://time.com/3821008/ikea-virtual-wedding-service/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: IKEA Is Getting Into The Wedding Business twitter:description: Yes, IKEA twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # IKEA Is Getting Into the Wedding Business by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Apr 14, 2015 10:59 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Apr 14, 2015 10:59 PM UTC Attention brides, if you’ve imagined your wedding as all love and part Google hangout, IKEA has a wedding plan for you. The store known for its low price, high design furniture (and dislike of [hide-and-seek](http://time.com/3746278/ikea-32000-people-hide-and-seek-game/)) is getting into the digital wedding business, or in IKEA-speak, [Bröllop online](http://www.ikea.com/ms/sv%5FSE/catalog%5Fcategories/departments/festivities/brollop%5Fonline/english.html). Don’t worry, you won’t be required to serve Swedish meatballs ([vegan](http://time.com/money/3686380/vegan-meatballs-ikea-chipotle/) or otherwise) at the reception. Instead, IKEA’s new [wedding service](http://www.ikea.com/ms/sv%5FSE/catalog%5Fcategories/departments/festivities/brollop%5Fonline/english.html) allows couples to invite wedding guests from all over the world and bring them together virtually using their computer’s microphone and webcam. That means if Great Uncle Al refuses to be in the same room as Great Aunt Alice after the Great Wedding Debacle of ’08, they can both attend the ceremony via computer. Additionally, if your dream destination is unaffordable or just unreachable for most guests or if relatives are stuck overseas, invitees can beam in to the party, presuming there is a good internet connection. Couples can even pick a virtual theme in lieu of an actual destination wedding. No word if you can get married inside an IKEA store, though. \[H/T [Daily Dot](http://www.dailydot.com/lifestyle/ikea-virtual-wedding-service/?fb=dd)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3821008/ikea-virtual-wedding-service/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3821008/ikea-virtual-wedding-service/"},"headline":"IKEA Is Getting Into the Wedding Business","datePublished":"2015-04-14T22:59:43.000Z","dateModified":"2026-04-13T07:18:43.013Z","description":"Yes, IKEA","url":"https://time.com/3821008/ikea-virtual-wedding-service/","keywords":["Newsfeed","Weddings","Business topic","Ikea"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3821008/ikea-virtual-wedding-service/","name":"IKEA Is Getting Into the Wedding Business"}}]}] ```