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---
title: Is the Cat Going Up or Down the Stairs?
description: Here is the answer to whether or not the cat is moving up or down the stairs
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author: Olivia B. Waxman
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article:published_time: 2015-04-10T15:36:51.000Z
article:modified_time: 2026-04-13T07:18:36.623Z
og:title: Is the Cat Going Up or Down the Stairs in This Photo?
og:description: It's #TheDress all over again
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twitter:title: Is the Cat Going Up or Down the Stairs in This Photo?
twitter:description: It's #TheDress all over again
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# The Internet Can't Decide if This Cat Is Going Up or Down the Stairs

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> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bfe17249-676d-428a-aacd-4a54af3e245d&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bfe17249-676d-428a-aacd-4a54af3e245d&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=bfe17249-676d-428a-aacd-4a54af3e245d&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bfe17249-676d-428a-aacd-4a54af3e245d&cr=time-nl-network-2026q3-v1)

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![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Apr 10, 2015 3:36 PM UTC

![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Apr 10, 2015 3:36 PM UTC

People on the Internet are discussing whether a cat is going up or down the stairs in this photo.

This week’s debate seems to have been started by a post on [9gag.com](http://9gag.com/gag/azEP79x?ref=fbp), a photo and video sharing website. The headline “Forget about the golden dress” has generated nearly 3,700 comments at the time of publication. CBC points out that while the debate is fresh, [the photo](https://www.fay3.com/i2990424) is not new, and had been posted to website fay3.com in 2012.

[Imgur users say](http://imgur.com/gallery/I56Uepu) it is going down the stairs, [Reddit users](http://www.reddit.com/r/mildlyinteresting/comments/31h9pu/this%5Fcat%5Flooks%5Flike%5Fits%5Fgoing%5Fboth%5Fup%5Fand%5Fdown/) in this one thread seem torn, while some [Facebook users](https://www.facebook.com/9gag/photos/a.109041001839.105995.21785951839/10153360971076840) say up because of the way the feline’s tail is wagging. [BBC Trending](http://www.bbc.com/news/blogs-trending-32251712) thinks the answer lies in the direction of the brickwork on the walls. [_The Daily Mail_](http://www.dailymail.co.uk/sciencetech/article-3032007/Forget-dress-s-CAT-Picture-shows-pet-walking-upstairs-downstairs.html) points out that another post on [9gag.com](http://9gag.com/gag/aKPWdqQ?ref=fbp) seems to argue the cat is going down the stairs.

Other news outlets are reporting on the photo as if the buzz about it will become a viral sensation like “[#TheDress](http://time.com/3725528/dress-explainer-white-gold-blue-black-science/),” a debate on the Internet about whether a dress is white and gold or blue and black (the dress’s designer Roman Originals [said](http://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/) it was black and blue).

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