--- title: This Carlsberg Poster Doesn't Just Depict Beer, It Dispenses It description: Thirsty Londoners were treated to free beer this week, thanks to a new Carlsberg billboard that offered fresh pints to lucky bystanders. canonical: https://time.com/3814937/beer-poster-carlsberg/ author: David Stout article:opinion: false article:content_tier: free article:published_time: 2015-04-09T09:07:47.000Z article:modified_time: 2026-04-13T07:18:32.329Z og:title: This Beer Poster Doesn't Just Depict Beer, It Dispenses It og:description: Well played, Carlsberg, well played og:url: https://time.com/3814937/beer-poster-carlsberg/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Beer Poster Doesn't Just Depict Beer, It Dispenses It twitter:description: Well played, Carlsberg, well played twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Beer Poster Doesn't Just Depict Beer, It Actually Dispenses It to Passersby by [David Stout](https://time.com/author/david-stout/) ## David Stout Apr 9, 2015 9:07 AM UTC by [David Stout](https://time.com/author/david-stout/) ## David Stout Apr 9, 2015 9:07 AM UTC Thirsty Londoners were treated to free beer this week, thanks to a new Carlsberg billboard that offered fresh pints to lucky bystanders. > [](https://twitter.com/stuart%5Faitken/status/585785642522664961) > [](https://twitter.com/O2academybrix/status/585842143853326336) The new 12-meter wide poster outfitted with a beer tap sticks with a minimal design and simply declares: “Probably the best poster in the world.” Beer fans in East London seem to agree. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3814937/beer-poster-carlsberg/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3814937/beer-poster-carlsberg/"},"headline":"This Beer Poster Doesn't Just Depict Beer, It Actually Dispenses It to Passersby","datePublished":"2015-04-09T09:07:47.000Z","dateModified":"2026-04-13T07:18:32.329Z","description":"Well played, Carlsberg, well played","url":"https://time.com/3814937/beer-poster-carlsberg/","keywords":["Newsfeed","Food & Drink","Beer","london"],"thumbnailUrl":"","author":[{"@type":"Person","name":"David Stout","jobTitle":null,"url":"https://time.com/author/david-stout/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3814937/beer-poster-carlsberg/","name":"This Beer Poster Doesn't Just Depict Beer, It Actually Dispenses It to Passersby"}}]}] ```