USA. New York City. 1992. Kissing in the ramble in Central Park.
Kissing in the ramble in Central Park. New York City. 1992.Bruce Davidson—Magnum
USA. New York City. 1992. Kissing in the ramble in Central Park.
West Bank. Nabi Saleh. 2012. Mohammed Tamimi (also known as Abu Yazzem) in the door of his home. Residents of Nabi Saleh have been protesting the Israeli Occupation every Friday after midday prayers since 2009. The protests started after Israelis from the nearby settlement of Halimish took over a small spring that had been on Palestinian land. After widening and adding a bench to the spring, the settlers refused to allow the Palestinians to continue using it. The weekly protests quickly devolve into rock throwing by the Palestinians and tear gas, rubber bullets, and 'skunk' (a spray mixed with water that has a horrific stench that can linger for weeks) in response by the Israelis.
CONGO. Goma. December 14, 2012. Abandoned planes are a common site at airports in Africa. At Goma Airport, in the Democratic Republic of Congo, planes left due to wars and volcanic eruptions over the past two decades have become a playground for street children, some of whom sell the parts which are made into stoves and other items to be sold on the streets of Goma. One is generally prohibited from photographing this airport but in mid-December, 2012, after the M23 rebel force which occupied Goma left and before the FARDC (military of the D.R.C.) returned to the city, a security vacuum meant that nobody was guarding this section of the airport. Children guided me through the planes, which were later discussed by my Congolese fixer:“In January of 2002, the volcano (Nyiragongo, just outside Goma) exploded and the lava blocked the planes. I helped move this plane after I and many of my friends living near the airport lost our homes to lava, on the first day of the eruption. On the second day, we saw the lava moving towards the planes. I and others were just watching the lava flow getting closer to the planes and we decided to move one of them, this newer one. There were at least a hundred people there pushing the plane for about 300 meters. A friend mine, who was there and whose house was also destroyed, had a childhood dream to be a pilot. But his parents were too poor and all the schools were expensive, so he could not hold onto that dream. He forgot about it, but then on that day, when we needed to move the plane, he told me to help him inside so he might steer it! We all pushed the plane as my friend waved his arm out the window, in the cockpit. We then climbed in the plane and saw the lava flowing down the volcano and into town.”
MES197400AW00023-01
GB. Isle of Wight. Brighstone Holiday Camp. 2008.
VENEZUELA. Caracas. 2006. Reflection in window in Altamira.
USA. Chicago, Illinois. 1966. Muhammad ALI on a bridge overlooking the Chicago River and the city's skyline.
HAITI. Jacmel. 2013.
LIBYA. March 9, 2011. A Qaddafi supporter holds a portrait of the Libyan leader as fireworks go up in the background on a soccer field in a suburb of Zawiyah where government minders took a group of foreign journalists to attend a staged celebration.
MALAYSIA. Kepong Forest Reserve. Crown shyness in the 'kapur' tree (Dryobalanops aromatica), one of the dipterocarps that, as they mature in the forest, develop mutual avoidance. 1997.
USA. Daytona Beach, Florida. 1997.
Kissing in the ramble in Central Park. New York City. 1992.
Bruce Davidson—Magnum
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Printing Money on Instagram: A Guide for Photographers

Jun 17, 2014

Each year, the same ritual takes place at Magnum Photos: the agency’s photographers lock themselves in a room for three days to discuss and define its business model and strategy. For the collective, these annual meetings are also an opportunity to connect its award-winning photographers with their audiences through revenue-generating workshops, panel discussions and exhibitions.

This year, however, Magnum is looking to appeal to another and much bigger audience: the million of virtual fans it has amassed on Facebook, Twitter and Instagram.

During a 67-hour window leading up to its 67th annual general meeting, the collective will be selling 6"x6"prints published on the Magnum Photos Instagram feed. “Any image with the hashtag #AGMSquares will be available for purchase for $100,” says the agency.

The line-up of photographers participating in this sale event is impressive. Elliot Erwitt, Rene Burri, David Alan Harvey, Trent Park, Susan Meiselas and Bruce Davidson have all signed up, alongside 35 of their colleagues.

The concept, of course, isn’t new. Earlier this year, photographers Daniel Arnold and Aaron Huey both organized their own print sales using Instagram – to unexpected results. In March, Arnold, a star on the photo-sharing platform, made $15,000 in just one day, closely followed by National Geographic photographer Huey, who raked in $10,000 the following month.

March 21, 2014. By Daniel Arnold.

“People had been expressing interest in buying prints for a long time, so I knew it wouldn't be a total dried-up flop,” Arnold tells TIME. “But I definitely didn't anticipate that it would go as well as it did.”

For the past three years, Instagram has offered professional photographers a new platform to reach audiences directly, cutting out magazines and newspapers as middlemen. Yet, beyond a few commissions secured thanks to the size of their followings, these photographers have struggled to benefit financially from their online successes. “I think some in the professional world are very reluctant to take Instagram seriously, and I don’t blame them,” says Arnold. “It took me a long time to understand that I was doing something worthwhile on there, or that something worthwhile could be done. I think there’s an off-putting complicatedness about it, especially to a professional who is accustomed to offering a seamless, automated experience. It's a classic scenario where being a startup, low-rent punk gives you intuition, energy and leniency that can't exist in a more established world.”

The established photography players have taken note. Earlier this month, the VII Photo Agency offered seven prints from seven of its photographers at the same price point of $100. And now it’s Magnum’s time to test that strategy. “The agency has almost 700,000 likes on Facebook, almost 600,000 followers on Twitter and almost 75,000 followers on Instagram,” says Gideon Jacobs, Magnum’s Creative Director in New York. “The social image making and image sharing revolution seems to have increased visual fluency around the globe and, in turn, increased interest in photographs that possess depth, photographs that strike a glancing blow at some kind of ambitious target.”

Tuva, Siberia. By Aaron Huey.

Whether that translates in actual print sales for Magnum remains to be seen, but Huey welcomes the agency’s move. “It’s a no-brainer to try to sell images to your audience, especially when that audience reaches into the six-figure range,” he tells TIME. “Discussions about using this outlet to sell pictures were going on long before Arnold or I had our sales. You sell where your audience is; that’s just common sense. For some reason it just took a while for people to pull the trigger. Now, it’s a free-for-all, and I don't say that in a negative way. I think people are very lucky to have a Magnum or VII or Nat Geo print for $100. This is the first time people have been able to own prints of this caliber for so little.”

There’s no doubt that the photographic community will be watching closely how Magnum fares this week. “There's something very personal about Instagram,” says Arnold. “It's a direct communication, so it'll be interesting to see what comes of a more mainstream approach. I hope it works out for all of us. What an exciting new marketplace that would be.”

Magnum Photos is an agency of documentary photographers, established in 1947. Its #MAGNUMSquare sale event takes place from June 17th at noon EST and runs for 67 hours. Follow the agency on Instagram @magnumphotos.

Daniel Arnold is a freelance photographer based in New York. Follow him on Instagram @arnold_daniel.

Aaron Huey is a National Geographic photographer. Follow him on Instagram @argonautphoto.

Olivier Laurent is the editor of TIME LightBox. Follow him on Twitter and Instagram @olivierclaurent.

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