Richard Plepler, CEO of HBO, speaks during the Apple Spring Forward event in San Francisco, Calif. on March 9, 2015.
David Paul Morris—Bloomberg/Getty Images
By Victor Luckerson
April 7, 2015

After years of begging and pleading, television fans can finally get HBO without going through a cable or Internet company. HBO Now, the channel’s new standalone streaming service, is now available on Apple TV for $14.99 per month, according to TechCrunch. Early adopters can take advantage of a 30-day free trial that HBO is offering.

HBO had promised the new service would go live before the season premiere of Game of Thrones on April 12. For now, Apple devices are the only place you can buy HBO outside of a pay-TV or Internet bundle (the HBO Now website directs people to an App Store app for iPhone and iPad, but the app doesn’t appear to be available yet). The Internet service provider Optimum is also offering HBO Now as an add-on for $14.99 per month and Sling TV, the new pay-TV streaming service, is expected to add HBO as a channel sometime this month for $15 per month.

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