--- title: Lane Bryant Victoria's Secret #ImNoAngel Lingerie Ad description: "I'm no angel" canonical: https://time.com/3772891/lane-bryant-plus-size-victorias-secret/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-04-06T21:15:59.000Z article:modified_time: 2026-04-13T07:18:25.906Z og:title: Lane Bryant Takes a Swipe at Victoria's Secret in New Lingerie Ad og:description: "I'm no angel" og:url: https://time.com/3772891/lane-bryant-plus-size-victorias-secret/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7bdd868617ed428/698786e5524fc0056eded45a/screen-shot-2015-04-06-at-3-32-46-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1430 og:image:height: 804 og:image:alt: Lane Bryant og:type: article twitter:card: summary_large_image twitter:title: Lane Bryant Takes a Swipe at Victoria's Secret in New Lingerie Ad twitter:description: "I'm no angel" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7bdd868617ed428/698786e5524fc0056eded45a/screen-shot-2015-04-06-at-3-32-46-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Lane Bryant Takes a Swipe at Victoria's Secret in New Lingerie Ad > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=934bfb29-1fdd-42e3-b4fe-ca393f566481&cr=time-nl-brief-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 6, 2015 9:15 PM UTC  Lane Bryant by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 6, 2015 9:15 PM UTC Last year, Victoria’s Secret was [slammed](http://time.com/3563499/victorias-secret-changes-body-shaming-perfect-body-ad/) for an ad campaign that touted one very specific body type as the “Perfect Body.” > [](https://twitter.com/hcpeterson/status/528215712708694016) The lingerie company quietly changed its ad after more than 30,000 people signed a [petition](https://www.change.org/p/victoriassecret-apologise-for-your-damaging-perfect-body-campaign-iamperfect/u/8639684?tk=-kxT5K20jiheFxSL4BYir0ECvbdgKSP8qgqxzQSq0Xg&utm%5Fsource=petition%5Fupdate&utm%5Fmedium=email&utm%5Fcampaign=petition%5Fupdate%5Femail) asking the underwear brand to apologize for its “body shaming” message. And so, five months later, [Lane Bryant](http://www.lanebryant.com/) — a retailer that sells clothing starting at size 14 — has released a similar shoot with its [#ImNoAngel](https://twitter.com/search?q=imnoangel&src=typd) campaign, in what seems like a dig at the Victoria’s Secret angels campaign. “I redefine sexy by stating that Beauty Is Beyond Size!!” model Ashley Graham Instagramed under the #ImNoAngel hashtag. Other women have been encouraged to share their redefinition of what sexy means as well. There has been a recent movement in the fashion industry to embrace diverse body types, especially in ad campaigns. Candice Huffine, who was in the Lane Bryant ad, also posed in a rubber leotard as the first plus-size model to be featured in Pirelli’s prestigious calendar at the end of last year. > [](https://twitter.com/conlaede/status/540524071789035520) Myla Dalbesio, who at a size 10 is smaller than the average American woman [(size 14)](http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12) but curvier than a Victoria’s Secret angel, appeared in [Calvin Klein’s lingerie campaign](http://time.com/3576576/calvin-klein-never-called-that-model-plus-sized-twitter-did/) last year as well. And in February, [_Sports Illustrated_](http://time.com/3697015/sports-illustrated-swimsuit-edition-plus-size-model-robyn-lawley/) featured its first-ever plus size model in the history of the Swimsuit Edition. Though Lane Bryant features exclusively plus size clothing, and has since its inception, the general public is particularly primed to take its message to heart. “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” Lane Bryant CEO and President Linda Heasley said in a [statement](http://www.prnewswire.com/news-releases/lane-bryant-redefines-sexy-with-debut-of-imnoangel-campaign-300061067.html). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3772891/lane-bryant-plus-size-victorias-secret/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3772891/lane-bryant-plus-size-victorias-secret/"},"headline":"Lane Bryant Takes a Swipe at Victoria's Secret in New Lingerie Ad","datePublished":"2015-04-06T21:15:59.000Z","dateModified":"2026-04-13T07:18:25.906Z","description":"\"I'm no angel\"","url":"https://time.com/3772891/lane-bryant-plus-size-victorias-secret/","keywords":["Newsfeed","Living","society","Body Image","fashion","Victoria's Secret"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7bdd868617ed428/698786e5524fc0056eded45a/screen-shot-2015-04-06-at-3-32-46-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7bdd868617ed428/698786e5524fc0056eded45a/screen-shot-2015-04-06-at-3-32-46-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Lane Bryant","caption":"","creditText":"Lane Bryant","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3772891/lane-bryant-plus-size-victorias-secret/","name":"Lane Bryant Takes a Swipe at Victoria's Secret in New Lingerie Ad"}}]}] ```