Kentucky looks to be the fan favorite on social media
If Facebook could predict winners, Kentucky would take home the championship title in the 2015 NCAA Division 1 Men’s Basketball Tournament.
The social media site has used its data to put together two maps that reveal fan favorites by state. In the first, you can see how each state breaks down according to how many people “like” the team’s page on Facebook.
The second map reveals which teams Facebook users in each state have been talking about the most from March 15 through 31, during which time 14 million people talked about the tournament on the site.
Comparing the two maps indicates that 13 states with mostly Duke fans, according to their likes, are actually talking more about Kentucky on Facebook.
When the Final Four games are played on Saturday, Facebook will be a lonely place for Michigan State fans.