A Pillsbury Doughboy balloon float at the 87th Macy's Thanksgiving Day Parade in New York November 28, 2013
A Pillsbury Doughboy balloon float at the 87th Macy's Thanksgiving Day Parade in New York November 28, 2013 Eric Thayer—Reuters

Pillsbury Doughboy Inventor Rudolph R. Perz Dies at 89

Apr 02, 2015

Pillsbury Doughboy creator Rudolph R. Perz died Wednesday aged 89. He invented one of the most iconic characters in modern advertising for the home baking brand.

According to General Mills, which owns Pillsbury, the chubby baking icon first debuted in a 1965 Pillsbury crescent roll advertisement, boasting 87% brand recognition three years later among American consumers. Perz, a copywriter for the Leo Burnett advertising agency, designed the trademark character while imagining a soft doughboy popping out of a Pillsbury dough can, naming his creation “Poppin’ Fresh."

Perz used stop-motion clay action to animate the doughy kitchen helper and give him a mirthful laugh when tickled in the stomach. The Pillsbury Doughboy character has since spawned everything from Macy's Thanksgiving Day floats to doll playsets, in addition to helping millions of American housewives and husbands bake cakes and rolls.

"We are saddened by the loss of Rudy Perz. Nearly 50 years ago, he created one of America’s most loved and adored characters, the Pillsbury Doughboy. Our thoughts are with Rudy’s family during this difficult time," Pillsbury president Liz Nordlie said in a statement.

Perz's funeral will be held in the Chicago area this weekend.

QUIZ: Should You Eat This or That?

Which is better for you: A 1/2 cup of ice cream or 3 scoops of sorbet?
VIEW GALLERY | 16 PHOTOS
Which is better for you: Half cup of ice cream or 3 scoops of sorbet?Getty Images (4)
Which is better for you: A 1/2 cup of ice cream or 3 scoops of sorbet?
Answer: A 1/2 cup of ice cream
Which is better for you: Real butter or spray on fake butter?
Answer: Butter
Which is better for you: A sirloin burger or a turkey burger?
Which is better for you: Almonds or pretzels?
Answer: Almonds
Which is better for you: Eggs or Special K?
Answer: Eggs
84505234
Answer: Regular salad dressing
Which is better for you: A low fat cookie or dark chocolate?
Answer: Dark chocolate “People tend to believe fat free is calorie free,” says Keri Gans, a registered dietitian in New York City. “Go for the real thing.” Fat free cookies may be lower in fat, but higher in other ingredients like sugar. Try a nice piece of dark chocolate for those antioxidants.
Which is better for you: Low fat Greek yogurt or 100 calorie Yoplait yogurt?
Answer: Low fat Greek Yogurt
Which is better for you: Half cup of ice cream or 3 scoops of sorbet?
Getty Images (4)
1 of 16
All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.