--- description: A new safety initiative by Volvo and its partners being tested in the U.K. title: This Glow-in-the-Dark Spray May Make Cycling at Night Way Safer image: https://static.time.com/v3/assets/bltea6093859af6183b/bltddd4849ce80da836/698785a8cd1bba8c656f5e79/volvo-life-paint.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # This Glow-in-the-Dark Spray Could Make Cycling at Night Way Safer  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 29, 2015 7:58 PM CUT  Grey London/Volvo  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 29, 2015 7:58 PM CUT Car giant Volvo is [turning](https://medium.com/@GreyLondon/grey-london-volvo-protect-cyclists-with-creation-of-lifepaint-b1c96701c42e "undefined") in a slightly different direction for its next project: cycling safety. Last week, the automaker and its partners unveiled a reflective spray called LifePaint, which cyclists can spray on their clothes and bicycles to boost safety at night. The spray, which is reflective for up to 10 days, is invisible in daylight but becomes bright white at night when a car shines its lights on a treated surface. LifePaint, created in partnership with design firm Grey London and Swedish startup Albedo100, is in trials at [six cycle shops](https://medium.com/@GreyLondon/grey-london-volvo-protect-cyclists-with-creation-of-lifepaint-b1c96701c42e "undefined") in London and Kent. If it proves popular with cyclists, Grey London said in a [statement](https://medium.com/@GreyLondon/grey-london-volvo-protect-cyclists-with-creation-of-lifepaint-b1c96701c42e "undefined"), the project will expand domestically and beyond the U.K. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3762613/volvo-lifepaint-cycling-safety/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3762613/volvo-lifepaint-cycling-safety/"},"headline":"This Glow-in-the-Dark Spray Could Make Cycling at Night Way Safer","datePublished":"2015-03-29T19:58:31.000Z","dateModified":"2026-02-22T05:31:29.873Z","description":"A new safety initiative being tested in the U.K.","url":"https://time.com/3762613/volvo-lifepaint-cycling-safety/","keywords":["Transportation"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltddd4849ce80da836/698785a8cd1bba8c656f5e79/volvo-life-paint.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltddd4849ce80da836/698785a8cd1bba8c656f5e79/volvo-life-paint.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"volvo-life-paint","caption":"","creditText":"Grey London/Volvo","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3762613/volvo-lifepaint-cycling-safety/","name":"This Glow-in-the-Dark Spray Could Make Cycling at Night Way Safer"}}]}] ```