See What Apple CEO Tim Cook Calls ‘The Mother of All Products’

2 minute read

“The mother of all products,” according to Apple CEO Tim Cook, isn’t a new device — but it is high-tech.

The “Apple Campus 2,” the working name for Apple’s under-construction new corporate campus, will unite all of Apple’s technology and artistic capabilities, Cook told Fortune in an exclusive interview published Thursday.

The Cupertino campus — “I hate the word ‘headquarters’ … It isn’t overhead, and we’re not bureaucrats,” says Cook — brings cutting-edge technology to even the most basic tasks. Parking, for example, will be facilitated by sensors and apps so employees don’t have to waste time or gas finding a spot.

Meanwhile, Apple is settling only for a perfect design, including mocking up entire parts of the campus, then tearing them down if they’re not satisfactory — a luxury of being a $700 billion company. Other elements of Apple Campus 2 include an underground, 1,000-seat auditorium so the company’s popular product announcements can be on Apple’s own turf and schedule.

The project’s existence has been known for years — the late Apple CEO Steve Jobs spent much of his last two years planning the campus — but never ceases to amaze Apple followers. Many people have even flown drones to get a bird’s eye view of the construction, set to be completed by the end of 2016.

Here’s what Apple Campus 2 looked like earlier this month:

Click here to read the rest of Fortune’s profile of Tim Cook, whom Fortune named No. 1 on its list of “The World’s 50 Greatest Leaders.”

Read next: Apple’s CEO Tim Cook Has Plans to Give Away All His Wealth

This Is How Apple Teases All Its Huge Announcements

iTunes Launch On Windows, October 2003, Cupertino
iTunes launch on Windows, October 2003Apple
iPod Nano, September 2005, Cupertino
iPod Nano, September 2005Apple
5th Generation iPod, October 2005, Cupertino
5th Generation iPod, October 2005Apple
iTunes 7 With Movies, September 2006, Cupertino
iTunes 7 with movies, September 2006Apple
iPhone 2007 Macworld Invitation.
iPhone, January 2007Apple
iPod Touch, September 2007, Cupertino
iPod Touch, September 2007Apple
MacBook Air, January 2008Apple
App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation.
App Store & iPhone 3G, June 2008Apple
2nd Generation iPod Touch, September 2008, Cupertino
2nd Generation iPod Touch, September 2008Apple
iPhone 3GS, 2009, Worldwide Developers Conference
iPhone 3GS, June 2009Apple
3rd Generation iPod Touch, September 2009, Cupertino
3rd Generation iPod Touch, September 2009Apple
iPad, 2010, Cupertino
iPad, January 2010Apple
iPhone 4, 2010, Worldwide Developers Conference
iPhone 4, June 2010Apple
4th Generation iPod Touch, September 2010, Cupertino
4th Generation iPod Touch, September 2010Apple
Macbooks With Unibody-Design, September 2010, Cupertino
MacBooks with unibody design, September 2010Apple
2nd Generation Macbook Air, October 2010, Cupertino
2nd Generation MacBook Air, October 2010Apple
iPad 2, 2011, Cupertino
iPad 2, March 2011Apple
iCloud & iOS 5, June 2011Apple
iPhone 4S, 2011, Cupertino
iPhone 4S, October 2011Apple
iBooks 2 & iBooks Author, January 2012, New York
iBooks 2 & iBooks Author, January 2012Apple
3rd Generation iPad/strong>, 2012, Cupertino
3rd Generation iPad, March 2012Apple
Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference
MacBook Pro with Retina display, June 2012Apple
iPhone 5, 2012, Cupertino
iPhone 5, September 2012Apple
iPad Mini, October 2012, Cupertino
iPad Mini, October 2012Apple
iPhone 5S & iPhone 5C, 2013, Cupertino
iPhone 5S & iPhone 5C, September 2013Apple
iPad Air & iPad Mini With Retina Display, 2013, Cupertino
iPad Air & iPad Mini with Retina display, October 2013Apple
iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino
iPhone 6 & iPhone 6 Plus & iOS 8, September 2014Apple
iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014Apple
Apple Watch, March 2015, Cupertino
Apple Watch, March 2015Apple

Listen to the most important stories of the day.

More Must-Reads From TIME

Contact us at letters@time.com