--- description: It's literally groundbreaking title: See What Apple CEO Tim Cook Calls 'The Mother of All Products' image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4629eb329599e0b6/69878574e20a874633a85c90/apple-campus-2-tim-cook.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # See What Apple CEO Tim Cook Calls 'The Mother of All Products' ## Video: A Year in Space: The Mission [Watch (HLS stream): A Year in Space: The Mission](https://cdn.jwplayer.com/manifests/gEqrnCPI.m3u8) (3:59)  _Published 2015-03-24. On March 28, NASA astronaut Scott Kelly begins a historic year in Space. Time follows Kelly and his twin brother, Mark, as they work the test the boundaries of long-term space travel._  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 26, 2015 6:20 PM CUT  Concept art of the main building of Apple's new Cupertino campus. Concept art of the main building of Apple's new Cupertino campus.City of Cupertino  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 26, 2015 6:20 PM CUT “The mother of all products,” according to Apple CEO Tim Cook, isn’t a new device — but it _is_ high-tech. The “Apple Campus 2,” the working name for Apple’s under-construction new corporate campus, will unite all of Apple’s technology and artistic capabilities, [Cook told _Fortune_ in an exclusive interview](http://fortune.com/worlds-greatest-leaders/ "undefined") published Thursday. The Cupertino campus — “I hate the word ‘headquarters’ … It isn’t overhead, and we’re not bureaucrats,” says Cook — brings cutting-edge technology to even the most basic tasks. Parking, for example, will be facilitated by sensors and apps so employees don’t have to waste time or gas finding a spot. Meanwhile, Apple is settling only for a perfect design, including mocking up entire parts of the campus, then tearing them down if they’re not satisfactory — a luxury of being [a $700 billion company.](http://time.com/3704014/apple-700-billion/ "undefined") Other elements of Apple Campus 2 include an underground, 1,000-seat auditorium so the company’s popular product announcements can be on Apple’s own turf and schedule. The project’s existence has been known for years — the late Apple CEO Steve Jobs spent much of his last two years planning the campus — but never ceases to amaze Apple followers. Many people have even flown drones to get a bird’s eye view of the construction, set to be completed by the end of 2016. Here’s what Apple Campus 2 looked like earlier this month: Click [here](http://fortune.com/2015/03/26/tim-cook/ "undefined") to read the rest of _Fortune’_s profile of Tim Cook, whom _Fortune_ named No. 1 on its list of [“The World’s 50 Greatest Leaders.”](http://fortune.com/worlds-greatest-leaders/ "undefined") _Read next:_ [_Apple’s CEO Tim Cook Has Plans to Give Away All His Wealth_](http://time.com/3761036/apple-tim-cook-fortune-charity-philanthropy/?iid=time%5Freadnext "undefined") ### This Is How Apple Teases All Its Huge Announcements  iTunes launch on Windows, October 2003 Apple  iPod Nano, September 2005 Apple  5th Generation iPod, October 2005 Apple  iTunes 7 with movies, September 2006 Apple  iPhone, January 2007 Apple  iPod Touch, September 2007 Apple  MacBook Air, January 2008 Apple  App Store & iPhone 3G, June 2008 Apple  2nd Generation iPod Touch, September 2008 Apple  iPhone 3GS, June 2009 Apple  3rd Generation iPod Touch, September 2009 Apple  iPad, January 2010 Apple  iPhone 4, June 2010 Apple  4th Generation iPod Touch, September 2010 Apple  MacBooks with unibody design, September 2010 Apple  2nd Generation MacBook Air, October 2010 Apple  iPad 2, March 2011 Apple  iCloud & iOS 5, June 2011 Apple  iPhone 4S, October 2011 Apple  iBooks 2 & iBooks Author, January 2012 Apple  3rd Generation iPad, March 2012 Apple  MacBook Pro with Retina display, June 2012 Apple  iPhone 5, September 2012 Apple  iPad Mini, October 2012 Apple  iPhone 5S & iPhone 5C, September 2013 Apple  iPad Air & iPad Mini with Retina display, October 2013 Apple  iPhone 6 & iPhone 6 Plus & iOS 8, September 2014 Apple  iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014 Apple  Apple Watch, March 2015 Apple [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3759921/apple-campus-2-tim-cook/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3759921/apple-campus-2-tim-cook/"},"headline":"See What Apple CEO Tim Cook Calls 'The Mother of All Products'","datePublished":"2015-03-26T18:20:35.000Z","dateModified":"2026-05-11T04:44:59.178Z","description":"It's literally groundbreaking","url":"https://time.com/3759921/apple-campus-2-tim-cook/","keywords":["Companies","Tech","Apple"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4629eb329599e0b6/69878574e20a874633a85c90/apple-campus-2-tim-cook.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4629eb329599e0b6/69878574e20a874633a85c90/apple-campus-2-tim-cook.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Campus 2 Tim Cook","caption":"Apple Campus 2 Tim Cook","creditText":"City of Cupertino","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3759921/apple-campus-2-tim-cook/","name":"See What Apple CEO Tim Cook Calls 'The Mother of All Products'"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"A Year in Space: The Mission","description":"On March 28, NASA astronaut Scott Kelly begins a historic year in Space. 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