The "Facebook" logo is seen on a tablet screen on Dec. 4, 2012 in Paris.
The "Facebook" logo is seen on a tablet screen on Dec. 4, 2012 in Paris.  Lionel Bonaventure — AFP/Getty Images

Facebook's Newest Feature Will Give You Nostalgia Overload

Updated: Mar 24, 2015 5:02 PM ET

Now every day is Throwback Thursday—at least on Facebook.

Facebook unveiled a new feature Tuesday called "On This Day," which resurfaces posts and photos you shared or were tagged in exactly one year ago, two years ago, and so forth. The digital memories will be available only for you to see, but you can also share them with your friends.

Read More: How to Read the First Facebook Messages You Ever Sent to Your Friends

On This Day appears to be Facebook's answer to Timehop, a popular "today in history" app for various social media platforms—like Facebook and Twitter—that boasts more than 12 million registered users, half of whom log on each day.

This Is What Your Facebook Profile Looked Like Over the Last 11 Years

The Original Facebook Group Page, 2004.
The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.Courtesy of Facebook
The Original Facebook Group Page, 2004.
Facebook Profile Page, 2005.
Facebook Profile Page Facelift, 2005.
Facebook Profile Page, 2006.
Facebook Profile Page, 2007.
Facebook Profile Page, 2008.
Facebook Profile Page, 2009.
Facebook Profile Page, 2010.
Facebook Profile Page, 2011.
Facebook Profile Page, 2012.
Facebook Profile Page, 2013-2014.
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.
The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.
Courtesy of Facebook
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Though Facebook doesn't exactly need help getting users to check the social media platform daily—it has 890 million daily active users—the company has previously encountered trouble when giving users a ride down memory lane. Last year, the Year in Review feature sparked controversy when it brought back painful memories to some users. As a result, the On This Day algorithm has special rules that will block out past posts involving, for example, former romantic partners or friends who have died, from your News Feed.

Facebook previously tested out a new feature called "Memories" briefly in 2010, but it was never rolled out widely.

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