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---
description: Avoid emotional variability in how you carry yourself when presenting
title: This Simple Thing Can Make You Much More Convincing, According to Research
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4cdd4e4e40288445/698784b52dce0137369de282/142022485-copy.jpg?branch=production&amp;width=1080&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt4cdd4e4e40288445/698784b52dce0137369de282/142022485-copy.jpg?branch=production&width=1080&quality=75&auto=webp&crop=16:9)

* [Ideas](/section/ideas/)  
## Ideas  

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* [Psychology](/tag/psychology/)  
## Psychology  

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# This Simple Thing Can Make You Much More Convincing, According to Research


by 

[Eric Barker](/author/eric-barker/)


## Eric Barker


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Mar 27, 2015 4:01 AM CUT

![businessman-practicing-speech](https://static.time.com/v3/assets/bltea6093859af6183b/blt4cdd4e4e40288445/698784b52dce0137369de282/142022485-copy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Caucasian businessman practicing speech in empty auditorium

Caucasian businessman practicing speech in empty auditoriumGetty Images

by 

[Eric Barker](/author/eric-barker/)


## Eric Barker


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Mar 27, 2015 4:01 AM CUT

Research shows that _consistency_ in tone is extremely persuasive. People who don’t get shaken up and maintain a smooth approach have a natural advantage.

Stuttering, long pauses, pitch of the voice going up and down… none of these inspire confidence. Avoid emotional variability in how you carry yourself when presenting. A narrow tonal range conveys a high degree of control and certainty.

Via [Honest Signals: How They Shape Our World](http://www.amazon.com/gp/product/0262515121/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0262515121&linkCode=as2&tag=spacforrent-20&l=as2&o=1&a=0262515121 "undefined"):

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> “”

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That said, this is not the best approach for all scenarios.

If the spotlight is not on you and you need to be open to the ideas of others, it can backfire. In those situations a softer, more open attitude wins the day. Here, a less consistent, less focused approach shows you are open to the ideas of others.

Via [Honest Signals: How They Shape Our World](http://www.amazon.com/gp/product/0262515121/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0262515121&linkCode=as2&tag=spacforrent-20&l=as2&o=1&a=0262515121 "undefined"):

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> “”

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