Pints of Guinness at Gravity Bar at Guinness Storehouse.
Richard I'Anson—Lonely Planet Images/Getty Images
By Sarah Begley
March 20, 2015

The largest alcohol company in the world is preparing to add calorie counts to many of its best-selling brands.

Diageo announced Thursday that the nutritional information would begin to appear on bottles, the Wall Street Journal reports, and the first brand to get labeled will probably be Smirnoff. The new policy will take hold in the next few months, and will likely affect lines like Johnnie Walker and Guinness as well.

Whether the new labels will stop anyone from ordering another vodka soda remains to be seen. A 2013 study by researchers at Carnegie Mellon found that displaying calorie counts and recommendations in restaurants did not have an impact on consumer choice.

[WSJ]

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