By Sam Frizell
March 20, 2015

The Apple Watch has been maligned for being too expensive, and not particularly useful.

So Conan O’Brien has announced his alternative: the Apple Pocketwatch. It’s got all the functionality of your iPhone, including, well, being a watch in your pocket. And it costs $259.

“It’s more than just a binder clip and wallet chain. It’s $259,” intones the speaker dubbed over the faux commercial.

It’s Conan’s way of poking fun at the hyped-up, $349-to-begin device, which some have argued just moves your phone onto your wrist and doesn’t add much else.

Contact us at editors@time.com.

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