--- description: It's like an Apple Watch—but it fits in your pocket! title: Conan Has a Much Cheaper Apple Watch Alternative for You image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Conan Has a Much Cheaper Apple Watch Alternative for You by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Mar 20, 2015 2:23 PM CUT by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Mar 20, 2015 2:23 PM CUT The Apple Watch has been maligned for being too [expensive](http://www.zdnet.com/article/so-apples-watch-turned-out-to-be-a-thick-ugly-expensive-yawner/ "undefined"), and not particularly [useful](http://www.vox.com/2015/3/9/8175517/apple-iwatch-marketing-expensive "undefined"). So Conan O’Brien has announced his alternative: the Apple Pocketwatch. It’s got all the functionality of your iPhone, including, well, being a watch in your pocket. And it costs $259. “It’s more than just a binder clip and wallet chain. It’s $259,” intones the speaker dubbed over the faux commercial. It’s Conan’s way of poking fun at the hyped-up, $349-to-begin device, which some have argued just moves your phone onto your wrist and doesn’t add much else. ### Just Look at This Completely Ridiculous $75,000 Apple Watch  $75,000 Lux Watch Omni Yellow Gold Brikk  $70,000 Lux Watch Omni Platinum Brikk  $75,000 Lux Watch Omni Yellow Gold Brikk  (left to right) $13,000 Lux Watch Deluxe Yellow Gold, $75,000 Lux Watch Omni Yellow Gold, $7,500 Lux Watch Standard Yellow Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $7,500 Lux Watch Standard Platinum-Black Strap Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3752375/apple-watch-conan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3752375/apple-watch-conan/"},"headline":"Conan Has a Much Cheaper Apple Watch Alternative for You","datePublished":"2015-03-20T14:23:27.000Z","dateModified":"2026-05-11T04:45:00.802Z","description":"It's like an Apple Watch—but it fits in your pocket!","url":"https://time.com/3752375/apple-watch-conan/","keywords":["Tech","Apple","Gadgets","iPhone","Conan O'brien","Apple watch"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3752375/apple-watch-conan/","name":"Conan Has a Much Cheaper Apple Watch Alternative for You"}}]}] ```