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---
title: T.J. Maxx Removes T-Shirt Bearing a Noose That Said &quot;Hang Loose&quot;
description: The t-shirt, which drew comparisons to suicide and lynching, was not well-received
canonical: https://time.com/3752033/tj-mxx-hang-loose-noose-tshirt-pulled/
author: Rishi Iyengar
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article:published_time: 2015-03-20T04:20:36.000Z
article:modified_time: 2026-04-13T07:17:50.705Z
og:title: T.J. Maxx Pulls Controversial Noose T-Shirt
og:description: The t-shirt, which says &quot;Hang Loose&quot;, was not well-received.
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twitter:title: T.J. Maxx Pulls Controversial Noose T-Shirt
twitter:description: The t-shirt, which says &quot;Hang Loose&quot;, was not well-received.
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# T.J. Maxx Removes T-Shirt That Said 'Hang Loose' With an Image of a Noose

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by 

[Rishi Iyengar](https://time.com/author/rishi-iyengar/)


## Rishi Iyengar


Mar 20, 2015 4:20 AM UTC

by 

[Rishi Iyengar](https://time.com/author/rishi-iyengar/)


## Rishi Iyengar


Mar 20, 2015 4:20 AM UTC

U.S clothing retail chain T.J. Maxx has pulled an ill-advised T-shirt from its shelves, after a photo posted by a customer went viral and sparked outrage on social media.

The product in question, manufactured by beachwear brand Tavik, is a white t-shirt bearing the words “Hang Loose” — a common surfing term. The problem? Those two words are separated by the image of a noose.

Predictably, Twitter wasn’t happy.

> [](https://twitter.com/PsychoGF%5F/status/577625582864830464)

> [](https://twitter.com/Hi%5FIamAaron/status/578672372925911040)

> [](https://twitter.com/victoriaatapp/status/578727051319988226)

“As soon as we became aware of the offensive T-shirt message, we initiated the process to remove this item from our stores,” T.J. Maxx spokeswoman Doreen Thompson [told](http://www.cnn.com/2015/03/19/living/feat-tjmaxx-hang-loose-tshirt/) CNN. “We mistakenly purchased a few hundred units of the item, and unfortunately, with thousands of products coming into each of our stores every week, our product review process missed this item.”


Tavik’s public relations head Kelly McElroy also said the clothing company had pulled the item from all retailers and destroyed the remaining units. “We sincerely apologize for any offense caused by this T-shirt,” she said. “This item was released without going through proper protocols and is not related to anything other than surfing.”

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