--- description: Trying an Apple Watch before you buy one may not be as simple as strolling into an Apple Store and slapping one on your wrist. title: You'll Try On the Apple Watch in a 15-Minute Appointment image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8e540dd0abd51d24/698784492dce0135b19de1cd/455054186.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # You'll Try On the Apple Watch in a 15-Minute Appointment ## Video: Breaking Down The Apple Watch Event [Watch (HLS stream): Breaking Down The Apple Watch Event](https://cdn.jwplayer.com/manifests/H91ePVDS.m3u8) (1:23)  _Published 2015-03-09. Alex Fitzpatrick On The Apple Watch_ by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Mar 19, 2015 2:42 PM CUT  The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California.Justin Sullivan—Getty Images by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Mar 19, 2015 2:42 PM CUT Trying an Apple Watch before you buy one may not be as simple as strolling into an Apple Store and slapping one on your wrist. According to [_9to5Mac_](http://9to5mac.com/2015/03/18/apple-watch-retail-plan-15-min-appointments-10-try-on-stations-special-experts-for-edition-sales/ "undefined"), Apple customers will be encouraged to schedule 15-minute appointments to try on an Apple Watch with the assistance of an Apple Store employee. Walk-in appointments will be accepted, but it’s likely those people will end up waiting a long time to try the device, given the care Apple is taking in presenting it to customers. Stores are expected to have at least 10 “try-on stations” for the Apple Watch, where employees will guide customers through the device’s featureset and give them an opportunity to pre-order the watch. For the gold Apple Watch Edition, which starts at $10,000 and will only be sold in select stores, specially-trained Apple Store employees called “Experts” will pitch big-spending customers on the device. ### 11 Amazing Features of the Apple Watch  The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market. Stephen Lam—Reuters/Corbis  The Watch is the most customizable and varied product Apple has likely ever launched. It'll come in three editions made of different metals and be available with multiple snap-in wrist bands. Prices start at $349. Justin Sullivan—Getty Images  The Watch has a touch interface that can sense the difference between a light touch and hard press. But it also has a "digital crown" that allows users to quickly scroll through lists without obscuring the screen. Justin Sullivan—Getty Images  The Watch must be paired with an iPhone for many of its functions. The device piggybacks on the phone's data and GPS connections to pipe in directions or incoming voice calls and text messages, for instance. Stephen Lam—Reuters  The Watch, like Apple's other iDevices, will have various independent apps. Examples include a Tesla app that shows the status of your electric car when it's charging and a Starwood app that lets the Watch act as your room key. Stephen Lam—Reuters  Apple's fitness app, one of the device's main selling points, tracks runs, walks and bike rides. Stephen Lam—Reuters  The Watch also can track your heart rate (while resting, while active) throughout the day thanks to these light sensors on the back. Koichi Mitsui—AFLO/Corbis  It also has Apple Pay, the company's digital payments platform. Swipe the Watch in front of a compatible kiosk and it will make an automatic online payment. Justin Sullivan—Getty Images  CEO Tim Cook has said the Watch will last about a day before it needs to be recharged. So far, battery life has been the biggest downside of most wearables. The Watch recharges through the magnetic system shown here. Justin Sullivan—Getty Images  The Watch will come with many customizable bands that slip on and click in place at the top and bottom of the device's body. Justin Sullivan—Getty Images  It also comes in two sizes, 38mm and 42mm, to fit on different size wrists. Monica Davey—EPA  Higher-end models of the watch could cost several thousands of dollars. Stephen Lam—Reuters  Apple is significantly expanding it's product reach. Justin Sullivan—Getty Images  And there's one more thing... David Paul Morris—Bloomberg/Getty Images  It tells the time. Marcio Jose Sanchez—AP Employees are expected to walk through the health, communication and timekeeping features of the device, according to [_9to5Mac_](http://9to5mac.com/2015/03/18/apple-watch-retail-plan-15-min-appointments-10-try-on-stations-special-experts-for-edition-sales/ "undefined")_._ Apple Stores will dedicate most of their employees to selling or explaining the Apple Watch for the device’s initial launch period. Apple will begin in-store previews of Apple Watch on April 10\. The device goes on sale April 24 and can be pre-ordered at physical Apple Stores or on Apple’s website. _Read next:_ [_Tim Cook: The Apple Watch Is the First Smartwatch ‘That Matters’_](http://time.com/3748783/tim-cook-apple-watch/?iid=time%5Freadnext "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3750835/apple-watch-store-appointment/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3750835/apple-watch-store-appointment/"},"headline":"You'll Try On the Apple Watch in a 15-Minute Appointment","datePublished":"2015-03-19T14:42:15.000Z","dateModified":"2026-05-11T04:45:01.224Z","description":"Devices will be demoed in Apple Stores starting April 10","url":"https://time.com/3750835/apple-watch-store-appointment/","keywords":["Tech","Apple","Gadgets","Apple Store","Apple watch","Smartwatch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8e540dd0abd51d24/698784492dce0135b19de1cd/455054186.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8e540dd0abd51d24/698784492dce0135b19de1cd/455054186.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch","caption":"Apple Watch","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3750835/apple-watch-store-appointment/","name":"You'll Try On the Apple Watch in a 15-Minute Appointment"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Breaking Down The Apple Watch Event","description":"Alex Fitzpatrick On The Apple Watch","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/H91ePVDS/poster.jpg?width=720","uploadDate":"2015-03-09T22:10:17.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/H91ePVDS.m3u8","embedUrl":"https://time.com/3750835/apple-watch-store-appointment/","duration":"PT1M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3750835/apple-watch-store-appointment/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```