TIME Advertising

This ‘Generic Brand Video’ Parody Is About Nothing And Everything And Is, Thus, Perfection

Every single advertising stereotype in one hilarious package

“Equality, innovation, honesty and advancement… are all words we choose from a list,” a lulling voice says to upbeat — inspiring, even! — music all over an occasionally confusing stream of stock photos: Scientists with beakers, rushing cars, a woodpecker in a rainforest somewhere.

What is this video and why does it feel so familiar? It is an amalgamation of every single generic brand video that you’ve ever seen, regardless of what it’s for. It’s every awful advertising trend in under three minutes.

The pitch-perfect parody was created by stock video footage Dissolve, using a script written by Kendra Esh in an equally brilliant McSweeney’s piece.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team