--- title: Generic Brand Video Parody by Dissolve Is Perfection description: Every single advertising stereotype in one hilarious package canonical: https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-03-25T20:49:49.000Z article:modified_time: 2026-04-13T07:08:09.740Z og:title: Here's an Amazing Parody of Every Generic Brand Video You've Ever Seen og:description: Every single advertising stereotype in one hilarious package og:url: https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here's an Amazing Parody of Every Generic Brand Video You've Ever Seen twitter:description: Every single advertising stereotype in one hilarious package twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This 'Generic Brand Video' Parody Is About Nothing And Everything And Is, Thus, Perfection by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 25, 2014 8:49 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 25, 2014 8:49 PM UTC “Equality, innovation, honesty and advancement… are all words we choose from a list,” a lulling voice says to upbeat — inspiring, even! — music all over an occasionally confusing stream of stock photos: Scientists with beakers, rushing cars, a woodpecker in a rainforest somewhere. What is this video and why does it feel so familiar? It is an amalgamation of every single generic brand video that you’ve ever seen, regardless of what it’s for. It’s every awful advertising trend in under three minutes. The pitch-perfect parody was created by stock video footage [Dissolve](http://dissolve.com/showreels/this-is-a-generic-brand-video), using a script written by [Kendra Esh in an equally brilliant McSweeney’s piece.](http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/"},"headline":"This 'Generic Brand Video' Parody Is About Nothing And Everything And Is, Thus, Perfection","datePublished":"2014-03-25T20:49:49.000Z","dateModified":"2026-04-13T07:08:09.740Z","description":"Every single advertising stereotype in one hilarious package","url":"https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/","keywords":["Newsfeed","viral","Advertising","Brands","video"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/37494/this-generic-brand-video-parody-is-about-nothing-and-everything-and-is-thus-perfection/","name":"This 'Generic Brand Video' Parody Is About Nothing And Everything And Is, Thus, Perfection"}}]}] ```