--- title: South by Southwest: Jimmy Kimmel Interviews People About Fake Bands description: Jimmy Kimmel tricks music snobs into raving about artists like Eddie and His Manpurse and DJ Gluten canonical: https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-03-18T15:05:03.000Z article:modified_time: 2026-05-11T04:47:52.615Z og:title: Watch People at SXSW Pretend to Love Bands That Don't Exist og:description: Jimmy Kimmel tricks music snobs into raving about artists like DJ Gluten og:url: https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch People at SXSW Pretend to Love Bands That Don't Exist twitter:description: Jimmy Kimmel tricks music snobs into raving about artists like DJ Gluten twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch People at SXSW Pretend to Love Bands That Don't Exist > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Mar 18, 2015 3:05 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Mar 18, 2015 3:05 PM UTC Mary-Kate and Nasty? DJ Underwire? Cheese Wiz Khalifa? Jimmy Kimmel managed to trick a bunch of people into professing their love and appreciation for those artists — even though they are entirely fictional. For his latest [“Lie Witness News”](http://abc.go.com/shows/jimmy-kimmel-live/video/lie-witness-news) segment, Kimmel sent his team to Austin for the South by Southwest music festival to ask people for their opinions about everyone from Vlad and the Putins (which should actually be a real artist) to DJ Cialis (which should not be.) It’s pretty incredible to see how gullible these festival-goers are — and how willing they are to lie just so they seem cool. Sure, they _could_ just be acting, but we really want to believe they’re all just total liars. _Read next:_ [_Wiz Khalifa Is Not Entirely Sure Who Taylor Swift Is_](http://time.com/3747408/tonight-show-wiz-khalifa-taylor-swift-shake-it-off/?iid=time%5Freadnext) ### Artists Who Have Never Won A Grammy  Queen John Rodgers—Redferns/Getty Images  Jackson 5 Michael Ochs Archives/Getty Images  Spice Girls Ray Burmiston—Photoshot/Getty Images  GLENDALE, AZ - FEBRUARY 01: Recording artist Katy Perry performs onstage during the Pepsi Super Bowl XLIX Halftime Show at University of Phoenix Stadium on February 1, 2015 in Glendale, Arizona. (Photo by Kevin Mazur/WireImage) Kevin Mazur—WireImage/Getty Images  Björk Mark Horton—WireImage/Getty Images  Diana Ross performs in Dublin. ShowBizIreland/Getty Images  Nicki Minaj Denise Truscello—WireImage/Getty Images  Janis Joplin Evening Standard/Getty Images  Patti Smith Dick Barnatt—Redferns/Getty Images  Snoop Dogg Gabriel Olsen—FilmMagic/Getty Images  Jimi Hendrix David Redfern—Redferns/Getty Images  The Who The Visualeyes Archive/Redferns/Getty Images  The Doors Gunter Zint—Redferns/Getty Images  Led Zeppelin Chris Walter—WireImage/Getty Images  Public Enemy David Corio—Redferns/Getty Images  Journey Michael Putland—Getty Images  Kiss Michael Putland—Getty Images  Run-D.M.C. Michael Ochs Archives/Getty Images  Ramones Roberta Bayley—Evening Standard/Hulton Archive/Getty Images  Brian McKnight KMazur—WireImage/Getty Images  Nas Merrick Ales—FilmMagic/Getty Images  Iggy Pop Frans Schellekens—Redferns/Getty Images  Kid Rock Scott Legato—Getty Images [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/"},"headline":"Watch People at SXSW Pretend to Love Bands That Don't Exist","datePublished":"2015-03-18T15:05:03.000Z","dateModified":"2026-05-11T04:47:52.615Z","description":"Jimmy Kimmel tricks music snobs into raving about artists like Eddie and His Manpurse and DJ Gluten","url":"https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/","keywords":["Newsfeed","Music"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3748856/jimmy-kimmel-sxsw-fake-bands/","name":"Watch People at SXSW Pretend to Love Bands That Don't Exist"}}]}] ```