--- title: Twizzler Challenge Might be the Next Ice Bucket Challenge description: It involves going Lady and the Tramp on licorice canonical: https://time.com/3748072/twizzler-challenge-ice-bucket-challenge/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-03-17T21:02:16.000Z article:modified_time: 2023-12-13T15:10:58.000Z og:title: Twizzler Challenge Might Be the Next Ice Bucket Challenge og:description: It involves going 'Lady and the Tramp' on licorice og:url: https://time.com/3748072/twizzler-challenge-ice-bucket-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt64a20202179cdbab/6987840935ba6ffee3c079bd/screen-shot-2015-03-17-at-4-29-20-pm.png?branch=production&width=569&quality=75&auto=webp&crop=16:9 og:image:width: 569 og:image:height: 320 og:image:alt: Screen Shot 2015-03-17 at 4.29.20 PM og:type: article twitter:card: summary_large_image twitter:title: Twizzler Challenge Might Be the Next Ice Bucket Challenge twitter:description: It involves going 'Lady and the Tramp' on licorice twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt64a20202179cdbab/6987840935ba6ffee3c079bd/screen-shot-2015-03-17-at-4-29-20-pm.png?branch=production&width=569&quality=75&auto=webp&crop=16:9 ---  # The Twizzler Challenge Might Be the Next Ice Bucket Challenge > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Updated: Dec 13, 2023 3:10 PM UTCPublished: Mar 17, 2015 9:02 PM UTC  by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Updated: Dec 13, 2023 3:10 PM UTCPublished: Mar 17, 2015 9:02 PM UTC After the ALS Ice Bucket challenge raised more than [$115 million in mere months](http://time.com/topic/als-ice-bucket-challenge-2/), many [speculated](http://time.com/3139602/als-ice-bucket-challenge-fundraising-change/) the viral campaign had forever changed the face of charitable fundraising. Almost a year later, the [_Today_ ](http://www.today.com/popculture/matt-lauer-kathie-lee-gifford-lock-lips-twizzler-challenge-2D80552804)[Show](http://www.today.com/popculture/matt-lauer-kathie-lee-gifford-lock-lips-twizzler-challenge-2D80552804) thinks it may have found a successor. On Tuesday, hosts Matt Lauer and Kathie Lee _Lady and the Tramp_\-style chowed down on two sides of a Twizzler in the name of autism awareness (and fundraising). > [](https://twitter.com/TODAYshow/status/577810685310021632) While the viral stunt may be more cool weather appropriate than dumping a bucket of ice water on your head, it will probably hold less appeal for germaphobes. > [](https://twitter.com/roswellencina/status/577881116423647232) > [](https://twitter.com/katietesta/status/577893535724265472) It all started when _Bleacher Report_ writer Fred Katz tweeted that MSNBC and _Today_ Show co-host Willie Geist share a Twizzler with _Orange is the New Black_ star Uzo Aduba during Comedy Central’s “Night of Too Many Stars: America Comes Together for Autism” to raise money. > [](https://twitter.com/FredKatz/status/574729449272377344) The two followed through and then Geist continued the [#TwizzlerChallenge with Meredith Vieira on her show](https://www.youtube.com/watch?v=bWAjADHRfS8), challenging Matt Lauer and Kathie Lee, Chis Soules and his fiance Whitney of _The Bachelor_ and Billy Bush and Kit Hoover. While the challenge hasn’t gained traction yet, it should be noted that Matt Lauer was also ahead of the curve with [the Ice Bucket Challenge](http://www.today.com/news/matt-lauer-follows-through-ice-bucket-challenge-calls-out-brian-1D79925253). He doused himself in cold water in mid-July, and it didn’t gain [true social media virality until mid-August.](http://time.com/3117501/als-ice-bucket-challenge-videos-on-facebook/) The _Today Show_ hosts challenged Jon Hamm and John Slattery to do the Twizzler Challenge for autism when they appear as guests March 23. 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