An attendee holds a Samsung Electronics Co. Galaxy S4 smartphone, left, next to an Apple Inc. iPhone 5 during an event at Radio City Music Hall in New York on March 14, 2013.
Bloomberg via Getty Images
By Jack Linshi
March 17, 2015

Apple’s latest move is sure to heat up the iPhone vs. Android battle.

Apple will soon introduce a smartphone trade-in program for non-Apple phones in an effort to convince Android or BlackBerry users to switch to iPhones, 9to5Mac reported Monday. Like Apple’s iPhone Reuse program launched in 2013, the new trade-in deal offers iPhone gift cards based on the condition of the phone as judged by Apple Store employees.

The trade-in program for non-Apple phones is a first for Apple but other companies like Gazelle and Amazon have offered cash-for-phones deals in the past.


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