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---
title: Uninsured Unaware Obamacare Mandate Deadline Approaching
description: A new survey shows the Obama Administration&#x27;s publicity campaign still hasn&#x27;t reached a lot of Americans without insurance
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author: Kate Pickert
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article:published_time: 2014-03-26T04:01:26.000Z
article:modified_time: 2026-02-21T06:57:28.825Z
article:section: Politics
og:title: Uninsured Unaware Obamacare Mandate Deadline Approaching
og:description: A new survey shows the Obama Administration&#x27;s publicity campaign still hasn&#x27;t reached a lot of Americans without insurance
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twitter:title: Uninsured Unaware Obamacare Mandate Deadline Approaching
twitter:description: A new survey shows the Obama Administration&#x27;s publicity campaign still hasn&#x27;t reached a lot of Americans without insurance
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# Poll: Many Uninsured Don't Know Time is Running Out

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## TIME Newsletters: Reference Facts and FAQ

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| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

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by 

[Kate Pickert](https://time.com/author/kate-pickert/)


## Kate Pickert


Mar 26, 2014 4:01 AM UTC

by 

[Kate Pickert](https://time.com/author/kate-pickert/)


## Kate Pickert


Mar 26, 2014 4:01 AM UTC

Just 39% of uninsured Americans know that the deadline to sign up for insurance under the health care reform law is less than a week away, according to [a new poll.](http://kff.org/health-reform/poll-finding/kaiser-health-tracking-poll-march-2014)

The latest tracking poll from the Kaiser Family Foundation finds that, among uninsured adults, 43% don’t know when the deadline is or refused to answer. Five percent believe the deadline has already passed and 13% think it’s later this year.

The deadline for Americans without Medicare, Medicaid or job-sponsored insurance to sign up for a new private health plan through the Affordable Care Act’s federal or state exchanges is Monday, March 31\. Those who remain uninsured after that date may be subject to federal fines and will be locked out of the individual private insurance market until open enrollment begins against in November. Those who experience a major life event, like a job loss or marriage, will be able to purchase insurance in the interim. (Expecting a surge in demand right before open enrollment closes, administration officials said Tuesday that Americans who begin the process of enrolling om coverage by March 31 will be able to complete the process after that date.) The fine for not having insurance in 2014 is $95 per person or 1% of income, whichever is greater. Those who meet certain criteria will be [exempt](https://www.healthcare.gov/exemptions/), however.

The Kaiser poll, conducted March 11-17, also found that 50% of uninsured adults plan to remain without health coverage, despite the law’s new exchanges and federal subsidies to reduce the cost of premiums. Two-thirds of the uninsured are aware Americans must have insurance or pay fines, while just 57% realize the law provides the subsidies, according to the poll.

The gap between those who approve and disapprove of the ACA narrowed from 12 to eight points between February and March, with 46% now saying they have an unfavorable view of the law, 38% saying they have a favorable view and 15% saying they do not know. Among just the uninsured, the change was far more pronounced. In February, 56% of the uninsured said they had an unfavorable view of the ACA, while 22% had favorable views; in March, those numbers moved to 45% and 37%, respectively.

According to the latest figures released by the Department of Health and Human Services, [at least five million](http://time.com/27936/obamacare-sign-ups-hit-5-million/) people have signed up for new private health plans through state and federal exchanges.

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