Kevin Bacon has lived up to his birthright: He is now the spokesperson for the American Egg Board.
“Because nobody knows eggs better than Bacon,” the actor tells a woman cooking breakfast while striking a comes-hither pose on her kitchen counter.
The ad might seem a tad overdone, but hopefully the shirt he wears in the campaign goes on sale for the general public.
To reduce any confusion for people who don’t get the pun, Bacon clarifies in a statement: “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign… and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
Finally, his destiny has been fulfilled.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com