By TIME Staff
March 13, 2015

Even as the number of smokers in many countries declines, increasing numbers in Africa and the Mediterranean are taking up the habit, meaning global tobacco-use figures will likely increase slightly over the next decade, according to a new study.

Member states of the World Health Organization (WHO) are aiming to cut worldwide tobacco consumption by 30% from 2010 levels by 2025, but the target may be missed because of smoking’s enduring popularity in low and middle-income nations, reports Agence France-Presse.

The study, published in The Lancet medical journal, projected “an estimated 1.1 billion current tobacco smokers” by 2025, higher than the current number of one billion smokers worldwide.

In time, as many as half of today’s smokers will die as a result of their tobacco use. Currently, there is a tobacco-related death every six seconds, according to the WHO.

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