It’s easy to overshop. But at Ikea, it’s almost impossible not to spend more than you originally budgeted.
That’s because the Swedish furniture retailer designs its stores to trigger impulse purchases while making it difficult for shoppers to make a mad dash for the exits. It’s a way to take advantage of Americans’ changing shopping habits, which TIME’s Josh Sanburn detailed in this week’s magazine.
Watch the video above to go inside one Ikea store in Brooklyn and see how its strategy works, and read more here.
Read next: My House Is Ground Zero in the Clutter Wars
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Francesca Trianni at francesca.trianni@time.com and Diane Tsai at diane.tsai@time.com