--- title: Americans Are Increasingly Moving Toward Streaming Television description: Streaming TV shows—like using Netflix—is becoming increasingly popular Americans compared to watching traditional TV. canonical: https://time.com/3740865/more-americans-streaming-television/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2015-03-11T19:18:21.000Z article:modified_time: 2026-02-22T05:05:09.970Z article:section: Entertainment og:title: Americans Are Increasingly Moving Toward Streaming TV og:description: More than 40% of U.S. homes use a streaming service og:url: https://time.com/3740865/more-americans-streaming-television/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Americans Are Increasingly Moving Toward Streaming TV twitter:description: More than 40% of U.S. homes use a streaming service twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Americans Are Watching More Streaming Video and Less Live TV ## Video: Amazon Is Getting Into Moviemaking [Watch (HLS stream): Amazon Is Getting Into Moviemaking](https://cdn.jwplayer.com/manifests/6Epxt0xK.m3u8) (1:31)  _Published 2015-01-19. Amazon Studios announced Monday that it's getting into the movie business. In 2015 alone, the company plans to get behind 12 original movies._ by [Alexandra Sifferlin](/author/alexandra-sifferlin/) ## Alexandra Sifferlin Mar 11, 2015 7:18 PM CUT by [Alexandra Sifferlin](/author/alexandra-sifferlin/) ## Alexandra Sifferlin Mar 11, 2015 7:18 PM CUT American families are increasingly turning to subscription-based video-on-demand or streaming services like Netflix to watch their favorite TV shows, a [new report from Nielsen](http://www.nielsen.com/us/en/insights/reports/2015/the-total-audience-report-q4-2014.html "undefined") says. The report shows that more than 40% of American homes used a streaming service as of November 2014 and 13% of U.S. homes had multiple streaming services. Overall, American adults spent four hours and 51 minutes watching live TV each day in 2014, which is down from the five hours and four minutes they watched during the same period in 2013. Among the 40% of households that used streaming services, 36% used Netflix, 13% used Amazon Prime and 6.5% used Hulu Plus. American households that used streaming services were also likely to be more plugged in overall with above average use of HD services, Smart TVs, DVRs, video game consoles and multiple PCs and tablets, the report shows. “The landscape has created new competitors—akin to a modern-day gold rush—for traditional video and audio, with the emergence of a relatively small number of digital leaders, all of whom are looking not just to compete, but to stake a claim and prosper in that space,” concludes report author Dounia Turrill, senior vice president of insights at Nielsen. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3740865/more-americans-streaming-television/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3740865/more-americans-streaming-television/"},"headline":"Americans Are Watching More Streaming Video and Less Live TV","datePublished":"2015-03-11T19:18:21.000Z","dateModified":"2026-02-22T05:05:09.970Z","description":"More than 40% of U.S. homes use a streaming service","url":"https://time.com/3740865/more-americans-streaming-television/","keywords":["Television","Netflix","Americans","TV Shows","streaming"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3740865/more-americans-streaming-television/","name":"Americans Are Watching More Streaming Video and Less Live TV"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Amazon Is Getting Into Moviemaking","description":"Amazon Studios announced Monday that it's getting into the movie business. 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