--- title: These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home description: His reaction will brighten your day canonical: https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-03-11T15:29:22.000Z article:modified_time: 2026-10-01T09:03:06.531Z og:title: These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home og:description: His reaction will brighten your day og:url: https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=552&quality=75&auto=webp&crop=16:9 og:image:width: 552 og:image:height: 311 og:image:alt: Screen Shot 2015-03-11 at 10.09.30 AM og:type: article twitter:card: summary_large_image twitter:title: These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home twitter:description: His reaction will brighten your day twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=552&quality=75&auto=webp&crop=16:9 ---  # These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=df1758a8-bc2a-4914-b093-36b0c55d4d2f&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=df1758a8-bc2a-4914-b093-36b0c55d4d2f&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=df1758a8-bc2a-4914-b093-36b0c55d4d2f&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=df1758a8-bc2a-4914-b093-36b0c55d4d2f&cr=time-nl-brief-2026q3-v1) ## Video: Hearing Hands - Touching Ad By Samsung [Watch (HLS stream): Hearing Hands - Touching Ad By Samsung](https://cdn.jwplayer.com/manifests/EWQXoiqo.m3u8) (2:45)  _Published 2015-03-11. Hearing Hands - Touching Ad By Samsung_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 11, 2015 3:29 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 11, 2015 3:29 PM UTC An ad for Samsung’s Turkey branch called “Hearing Hands” shows the people of Bagcilar, a suburban district of Istanbul, learning sign language so that a deaf resident, a man named Muharrem, could communicate more easily with the members of his community for one day in December 2014. Debuted by the advertising blog [DigitalSynopsis.com](http://digitalsynopsis.com/advertising/samsung-hearing-hands-duyan-eller-video-call-center/), the spot is a promotion for [Samsung’s video conferencing service](http://www.samsung.com/tr/duyaneller/index.html) designed for the hearing-impaired. The video has racked up more than 5.5 million views since it was uploaded on March 3. _Read next:_ [_Your Dog Needs This $30,000 Hot Tub Palace_](http://time.com/money/3735257/for-30k-your-dog-could-have-a-house-with-a-hot-tub/?iid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ## Transcript [ MUSIC ] Yes, let the cams begin shooting. [ MUSIC ] [ FOREIGN ] [ FOREIGN ] [ MUSIC ] [ FOREIGN ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/"},"headline":"These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home","datePublished":"2015-03-11T15:29:22.000Z","dateModified":"2026-10-01T09:03:06.531Z","description":"His reaction will brighten your day","url":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-03-11 at 10.09.30 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","name":"These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Hearing Hands - Touching Ad By Samsung","description":"Hearing Hands - Touching Ad By Samsung","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/EWQXoiqo/poster.jpg?width=720","uploadDate":"2015-03-11T13:53:31.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/EWQXoiqo.m3u8","embedUrl":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","duration":"PT2M45S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```