These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home

Mar 11, 2015

An ad for Samsung's Turkey branch called "Hearing Hands" shows the people of Bagcilar, a suburban district of Istanbul, learning sign language so that a deaf resident, a man named Muharrem, could communicate more easily with the members of his community for one day in December 2014.

Debuted by the advertising blog, the spot is a promotion for Samsung's video conferencing service designed for the hearing-impaired. The video has racked up more than 5.5 million views since it was uploaded on March 3.

Read next: Your Dog Needs This $30,000 Hot Tub Palace

The Brief NewsletterSign up to receive the top stories you need to know right now. View Sample

Listen to the most important stories of the day.

TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.