--- description: His reaction will brighten your day title: These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Mar 11, 2015 3:29 PM CUT   by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Mar 11, 2015 3:29 PM CUT An ad for Samsung’s Turkey branch called “Hearing Hands” shows the people of Bagcilar, a suburban district of Istanbul, learning sign language so that a deaf resident, a man named Muharrem, could communicate more easily with the members of his community for one day in December 2014. Debuted by the advertising blog [DigitalSynopsis.com](http://digitalsynopsis.com/advertising/samsung-hearing-hands-duyan-eller-video-call-center/ "undefined"), the spot is a promotion for [Samsung’s video conferencing service](http://www.samsung.com/tr/duyaneller/index.html "undefined") designed for the hearing-impaired. The video has racked up more than 5.5 million views since it was uploaded on March 3. _Read next:_ [_Your Dog Needs This $30,000 Hot Tub Palace_](http://time.com/money/3735257/for-30k-your-dog-could-have-a-house-with-a-hot-tub/?iid=time%5Freadnext "undefined") [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/"},"headline":"These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home","datePublished":"2015-03-11T15:29:22.000Z","dateModified":"2026-04-13T07:17:34.096Z","description":"His reaction will brighten your day","url":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9369ddc28d35448c/698783228e0601140b45aba5/screen-shot-2015-03-11-at-10-09-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-03-11 at 10.09.30 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3740376/samsung-ad-deaf-man-neighbors-learn-sign-language/","name":"These Neighbors Learned Sign Language So a Deaf Resident Would Feel More at Home"}}]}] ```