--- description: Apple gave updates on the new Apple Watch, Macbook and the announcement of HBO's new standalone service, HBO Now title: Watch the Apple 'Spring Forward' Event in Under 2 Minutes image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3bea996348bad85d/698782df524fc014f9decd1c/apple-spring-forward.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Watch the Apple 'Spring Forward' Event in Under 2 Minutes by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 10:19 PM CUT  Tim Cook, CEO of Apple, speaks during the Apple Inc. Spring Forward event in San Francisco, Calif. on March 9, 2015. Tim Cook, CEO of Apple, speaks during the Apple Inc. Spring Forward event in San Francisco, Calif. on March 9, 2015.David Paul Morris—Bloomberg/Getty Images by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 10:19 PM CUT Check out the best of Apple’s ‘Spring Forward’ event in San Francisco, CA, including updates on the new Apple Watch, Macbook and the announcement of HBO’s new standalone service, HBO Now, launching on Apple TV. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3738220/apple-watch-event-2-minutes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3738220/apple-watch-event-2-minutes/"},"headline":"Watch the Apple 'Spring Forward' Event in Under 2 Minutes","datePublished":"2015-03-09T22:19:53.000Z","dateModified":"2026-04-13T08:04:36.745Z","description":"Apple gave updates on the new Apple Watch, Macbook and the announcement of HBO's new standalone service, HBO Now","url":"https://time.com/3738220/apple-watch-event-2-minutes/","keywords":["Tech","Apple","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3bea996348bad85d/698782df524fc014f9decd1c/apple-spring-forward.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Video","jobTitle":null,"url":"https://time.com/author/time-video/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3bea996348bad85d/698782df524fc014f9decd1c/apple-spring-forward.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"New Product Announcements At The Apple Inc. Spring Forward Event","caption":"New Product Announcements At The Apple Inc. Spring Forward Event","creditText":"David Paul Morris—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3738220/apple-watch-event-2-minutes/","name":"Watch the Apple 'Spring Forward' Event in Under 2 Minutes"}}]}] ```