--- title: Apple Watch: Everything We Learned at Monday's Event description: Apple provided more information on the Apple Watch's availability, price, and features. canonical: https://time.com/3737599/new-apple-watch-details/ author: Matt Vella article:opinion: false article:content_tier: free article:published_time: 2015-03-09T18:33:48.000Z article:modified_time: 2026-05-11T04:45:04.868Z article:section: Business og:title: The Apple Watch Does Much More Than You Ever Realized og:description: And we got a glimpse of how much it can do og:url: https://time.com/3737599/new-apple-watch-details/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6f37112d4273fb05/698782d10b72e3f27e6de14a/apple-watch1.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Apple Watch og:type: article twitter:card: summary_large_image twitter:title: The Apple Watch Does Much More Than You Ever Realized twitter:description: And we got a glimpse of how much it can do twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6f37112d4273fb05/698782d10b72e3f27e6de14a/apple-watch1.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Everything We Just Learned About the Apple Watch by [Matt Vella](/author/matt-vella/) ## Matt Vella Mar 9, 2015 6:33 PM CUT  Apple by [Matt Vella](/author/matt-vella/) ## Matt Vella Mar 9, 2015 6:33 PM CUT Apple gave more details about its upcoming smartwatch, the Apple Watch, at a press briefing in San Francisco Monday. Some six months after unveiling the device, CEO Tim Cook filled in many of the blanks, such as how much various versions will cost and how long the built-in battery will last. Cook revealed more about the device’s price. The Watch, which comes in three distinct lines and various metals, is the most customizable device the company has ever sold. The entry-level Watch Sport will cost $349 and $399, depending on the size of the body, 38 millimeters or 42 millimeters. The mid-tier Watch collection will range from $549 to $1099\. The top-of-the-line Watch Edition will retail for $10,000 and up. Cook said the later device will be available in limited quantities and only in certain stores. Apple will begin taking Watch pre-orders on April 10, and is planning to offer a preview program to let customers try the devices on in stores. The Apple Watch will go on sale April 24. Cook also reviewed the device’s major features, including receiving and making phone calls, reading email, making wireless payments, controlling the music on a connected iPhone, and tracking exercise. Apple’s CEO touted features that let two Apple Watch owners send each other animated messages and imprints of their heart beats. Many of those features had been presented last year. ### Here's What the Newest Apple Watch Apps Look Like and Can Do  Request a ride on Uber. Apple  Be alerted when you receive a notification with a gentle tap by the Taptic Engine. Apple  Scroll through and like images on Instagram. Apple  Of course, check the time Apple  Check into your hotel and unlock your room using the SPG app. Apple  Pull your boarding pass from Passbook when you’re near the airport. Apple  Purchase items using Apple Pay. Apple  Accept or decline phone calls. Apple  Get timely activity reminders and progress updates throughout the day. Apple  Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch. Apple  Receive your iPhone notifications. Apple  Track your fitness using the Workout app. Apple  Track your activity using the Workout app. Apple  Get quick summaries of the information you use most using Glances, by swiping up. Apple  Control your music using Now Playing. Apple  In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more. Apple The Apple Watch will be able to run third-party apps, much like iPhones and iPads, and the firm showed off a few new examples. Kevin Lynch, the company’s vice president of technology, demonstrated a weather application powered by The Weather Channel. Another, messaging app WeChat, works on the Watch much like it does on a smartphone, allowing users to send one another text and images. Other apps included Facebook’s Instagram, ride-hailing app Uber, music app Shazam, and a ticketing system for American Airlines. Lynch said the Watch connects to a user’s iPhone over both Bluetooth and Wi-Fi, meaning the phone doesn’t necessarily have to be in close range of the watch to provide data connectivity. Cook for the first time showed off the company’s Apple Watch iPhone software, which will allow users to download apps for the device and configure their wearable via their phones. He also addressed the Watch’s battery life, one of the device’s biggest unanswered questions. He said the device would last 18 hours on a single charge. Cook showed a video of former model Christy Turlington using the device. She wore the Watch during a half marathon she ran for charity in Africa. She spoke about how the device tracked her run, including distance and pace. In a departure from previous Apple presentations, Turlington then came on stage wearing the device to give a testimonial. “We want to the Apple Watch to help you prepare for your next marathon,” Cook told her. _Read next:_ [_The Apple Watch Edition Not Only Tells Time, It Also Tells Plenty About You_](http://time.com/money/3737857/the-apple-watch-edition-rich-jerk/?xid=time%5Freadnext "undefined") ### 11 Amazing Features of the Apple Watch  The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market. Stephen Lam—Reuters/Corbis  The Watch is the most customizable and varied product Apple has likely ever launched. It'll come in three editions made of different metals and be available with multiple snap-in wrist bands. Prices start at $349. Justin Sullivan—Getty Images  The Watch has a touch interface that can sense the difference between a light touch and hard press. But it also has a "digital crown" that allows users to quickly scroll through lists without obscuring the screen. Justin Sullivan—Getty Images  The Watch must be paired with an iPhone for many of its functions. The device piggybacks on the phone's data and GPS connections to pipe in directions or incoming voice calls and text messages, for instance. Stephen Lam—Reuters  The Watch, like Apple's other iDevices, will have various independent apps. Examples include a Tesla app that shows the status of your electric car when it's charging and a Starwood app that lets the Watch act as your room key. Stephen Lam—Reuters  Apple's fitness app, one of the device's main selling points, tracks runs, walks and bike rides. Stephen Lam—Reuters  The Watch also can track your heart rate (while resting, while active) throughout the day thanks to these light sensors on the back. Koichi Mitsui—AFLO/Corbis  It also has Apple Pay, the company's digital payments platform. Swipe the Watch in front of a compatible kiosk and it will make an automatic online payment. Justin Sullivan—Getty Images  CEO Tim Cook has said the Watch will last about a day before it needs to be recharged. So far, battery life has been the biggest downside of most wearables. The Watch recharges through the magnetic system shown here. Justin Sullivan—Getty Images  The Watch will come with many customizable bands that slip on and click in place at the top and bottom of the device's body. Justin Sullivan—Getty Images  It also comes in two sizes, 38mm and 42mm, to fit on different size wrists. Monica Davey—EPA  Higher-end models of the watch could cost several thousands of dollars. Stephen Lam—Reuters  Apple is significantly expanding it's product reach. Justin Sullivan—Getty Images  And there's one more thing... David Paul Morris—Bloomberg/Getty Images  It tells the time. Marcio Jose Sanchez—AP [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3737599/new-apple-watch-details/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3737599/new-apple-watch-details/"},"headline":"Everything We Just Learned About the Apple Watch","datePublished":"2015-03-09T18:33:48.000Z","dateModified":"2026-05-11T04:45:04.868Z","description":"It goes on sale April 24 and ranges from $349 to upwards of $10,000","url":"https://time.com/3737599/new-apple-watch-details/","keywords":["Apple","Tech","Gadgets","Technology","Wearables","Apple watch","watch","Smartwatch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6f37112d4273fb05/698782d10b72e3f27e6de14a/apple-watch1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Matt Vella","jobTitle":null,"url":"https://time.com/author/matt-vella/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6f37112d4273fb05/698782d10b72e3f27e6de14a/apple-watch1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch","caption":"Apple Watch","creditText":"Apple","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple/","name":"Apple"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3737599/new-apple-watch-details/","name":"Everything We Just Learned About the Apple Watch"}}]}] ```