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HBO's Streaming Service Launching Next Month Exclusively on Apple Devices

Mar 09, 2015

HBO CEO Richard Plepler confirmed at an Apple event Monday that the Cupertino tech giant will initially be the content company's exclusive provider for an upcoming standalone streaming service, HBO Now.

"When you subscribe to HBO Now, you will have access to all our acclaimed original programming, past present and future, as well as our unmatched lineup of Hollywood blockbusters," Plepler said.

HBO NOW will cost $14.99 a month when it launches next month, according to Plepler. Users will get the first month free if they sign up via Apple TV, iPad or iPhone. The service will be available on the Apple TV set-top box and as an iPhone and iPad app in the App Store.

The HBO streaming service will be an Apple exclusive for three months after launching.

HBO first announced it was working on a standalone streaming service last October amid competition from streaming services such as Netflix.

Apple CEO Tim Cook also said Apple is dropping the price of its Apple TV from $99 to $69, a move that should help it compete with Roku's lineup and Amazon's Fire TV devices.

Read next: Apple Gives More Detail on Upcoming Smart Watch

See The Real-Life People Who Inspired Game of Thrones Characters

HBO; Getty Images
From left: Cersei and Margaret of AnjouHBO; Getty Images
HBO; Getty Images
Portrait of Henry VIII. By Hans Holbein Date c. 1540. Henry VIII (28 June 1491 - 28 January 1547) was King of England from 21 April 1509 until his death. He was also Lord of Ireland (later King of Ireland) and claimant to the Kingdom of France.
From left: Cersei and Margaret of Anjou
HBO; Getty Images
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