HBO
By Alex Fitzpatrick
March 9, 2015

HBO CEO Richard Plepler confirmed at an Apple event Monday that the Cupertino tech giant will initially be the content company’s exclusive provider for an upcoming standalone streaming service, HBO Now.

“When you subscribe to HBO Now, you will have access to all our acclaimed original programming, past present and future, as well as our unmatched lineup of Hollywood blockbusters,” Plepler said.

HBO NOW will cost $14.99 a month when it launches next month, according to Plepler. Users will get the first month free if they sign up via Apple TV, iPad or iPhone. The service will be available on the Apple TV set-top box and as an iPhone and iPad app in the App Store.

The HBO streaming service will be an Apple exclusive for three months after launching.

HBO first announced it was working on a standalone streaming service last October amid competition from streaming services such as Netflix.

Apple CEO Tim Cook also said Apple is dropping the price of its Apple TV from $99 to $69, a move that should help it compete with Roku’s lineup and Amazon’s Fire TV devices.

Read next: Apple Gives More Detail on Upcoming Smart Watch

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