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How the 'Dancing Man' Became an Internet Phenomenon

Mar 08, 2015

Celebrities and others across the Internet are planning to turn an instance of online bullying into a giant dance party to combat body-shaming.

It all started when a user of messageboard 4chan uploaded a body-shaming photo of an overweight man dancing at a night club. The post called Sean a "specimen" and noted that he looked distraught after other club goers laughed at him.

After the post received attention for its mean-spirited nature, Twitter user Cassandra Fairbanks took up the cause on the social media platform and sought to find the man in the post. The word spread quickly as people around the world tweeted in search of the dancing man and launched a #dancingman hashtag.

The man, eventually identified as Sean in London, launched a Twitter account of his own to thank his many supporters.

Now, Cassandra and others have raised more than $30,000 to fund "the dance party of a lifetime." The party, which will benefit an anti-bullying campaign, has also received the support of celebrities including Pharrell and Ellie Goulding.

The Los Angeles Coliseum even volunteered to host for free.

The 15 Most Bizarre Moments From the Consumer Electronics Show

A brand ambassador tests Samsung's Gear VR headset at the Samsung Galaxy booth at the International CES on Jan. 6, 2015, in Las Vegas.
A brand ambassador tests Samsung's Gear VR headset at the Samsung Galaxy booth on Jan. 6, 2015.Jae C. Hong—AP
A brand ambassador tests Samsung's Gear VR headset at the Samsung Galaxy booth at the International CES on Jan. 6, 2015, in Las Vegas.
Frank Lee, Brand Marketing for LG Electronics MobileComm USA, demonstrates the enhanced selfie feature on the new LG G Flex 2 mobile phone on press day for the 2015 International Consumer Electronics Show (CES) at the Mandalay Bay Convention Center in Las Vegas on Jan. 5, 2015.
Attendees lay on Serta mattresses at the Serta stand on Jan. 6, 2015 at the Consumer Electronics Show in Las Vegas.
Joe Clayton, CEO of Dish, arrives on stage banging a bass drum followed by company mascots during the Dish news conference at the International Consumer Electronics show (CES) in Las Vegas on Jan. 5, 2015.
A transparent TRW model car is seen during the 2015 International Consumer Electronics Show (CES) in Las Vegas on Jan. 6, 2015.
At the 'Unveiled-event' a young woman has a look at salad at the CES electronics and consumer technology tradeshow in Las Vegas on Jan. 4, 2015.
The drone'Nano' from 'Zano' on Jan. 8, 2015.
Attendees interact with wity screens that run on Intel's Realsense technology on Jan. 6, 2015.
An attendee wears Altspace Virtual Reality head ware on Jan. 6, 2014.
Sony Electronics President and COO Mike Fasulo displays the Sony 4K Action Cam at a press event on Jan. 5, 2015.
Consumer Electronics Association President and CEO Gary Shapiro exits a Mercedes-Benz F 015 autonomous driving automobile after it was unveiled at a Mercedes-Benz press event on Jan. 5, 2015.
A display shows Panasonic's virtual make-up mirror at a Panasonic news conference on Jan. 5 , 2015.
Selfie sticks of the company 'Noosy' displayed on Jan. 8, 2015.
World freediving champion Stig Severinsen holds his breathe underwater for a total of 5 minutes, 35 secs to demonstrate the functionality and accuracy of the Masimo SET pulse oximetry device on Jan. 8, 2015.
Workers install an advertisement for a new S'UHD TV from Samsung Electronics on the side of the Las Vegas Convention Center on Jan. 4, 2015.
A brand ambassador tests Samsung's Gear VR headset at the Samsung Galaxy booth on Jan. 6, 2015.
Jae C. Hong—AP
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