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---
title: 1940s Fashion: Lost Photo Shoot from LIFE Magazine
description: The hottest looks from women&#x27;s fashion from 1941, from a photo shoot lost to time.
canonical: https://time.com/3733339/1940s-fashion/
author: Eliza Berman
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article:content_tier: free
article:published_time: 2015-03-26T12:00:16.000Z
article:modified_time: 2026-05-11T05:05:13.398Z
og:title: 1940s Fashion Tip: Don&#x27;t Leave Home Without a Hat
og:description: The hottest looks from women&#x27;s fashion from 1941, from a photo shoot lost to time.
og:url: https://time.com/3733339/1940s-fashion/
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og:image:alt: Buenos Aires fashion, 1941.
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twitter:title: 1940s Fashion Tip: Don&#x27;t Leave Home Without a Hat
twitter:description: The hottest looks from women&#x27;s fashion from 1941, from a photo shoot lost to time.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0911203ae776539c/69878240e53aba1da44d7ea3/150305-buenos-aires-models-01.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt0911203ae776539c/69878240e53aba1da44d7ea3/150305-buenos-aires-models-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# 1940s Fashion Tip: Don't Leave Home Without a Hat


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

Mar 26, 2015 12:00 PM UTC

![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blt0911203ae776539c/69878240e53aba1da44d7ea3/150305-buenos-aires-models-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Fashion from Buenos Aires, Argentina in 1941.

Fashion from Buenos Aires, Argentina in 1941.Hart Preston—The LIFE Picture Collection/Getty Images

![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

Mar 26, 2015 12:00 PM UTC

For every photograph printed in LIFE Magazine, countless others never made the cut. A set of 5,000 images might be whittled down to 15 in print, and entire assignments were set aside and never revisited. One such assignment was this series of fashion photos from 1941\. Any notes, if they existed, have been lost to time, and all that is known is the location (Buenos Aires) and the subjects (models for Saks). But the fashion statements—eye-catching headpieces, expertly tailored outwear and serious brow power—speak for themselves. If today’s designers want to foster a resurgence of early ‘40s sensibilities, they need look no further than LIFE’s cutting room floor.

_Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter at_ [_@LizabethRonk_](https://twitter.com/LizabethRonk)_._

![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blt0911203ae776539c/69878240e53aba1da44d7ea3/150305-buenos-aires-models-01.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![116740462.jpgBuenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/bltcb6d4cc73349e5ce/698782408e0601f8fe45aa24/150305-buenos-aires-models-02.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blt50e232fd797d0b7b/698782413c16395d7f4521b4/150305-buenos-aires-models-03.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images


![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blt74809b6e2650425a/6987824155a859784ba86281/150305-buenos-aires-models-04.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ce180b8ebefcf3f/69878241524fc04266decc2b/150305-buenos-aires-models-05.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![116740434.jpg](https://static.time.com/v3/assets/bltea6093859af6183b/blt0ecb828917dedff1/698782420b72e332c86de014/150305-buenos-aires-models-06.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images


![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blta07cace65e2ba5bf/6987824235ba6f1c03c0768c/150305-buenos-aires-models-07.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![Buenos Aires fashion, 1941.](https://static.time.com/v3/assets/bltea6093859af6183b/blteb9faa25102af008/698782420b72e336686de019/150305-buenos-aires-models-08.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![116740422.jpg](https://static.time.com/v3/assets/bltea6093859af6183b/blt37129aef242d58c7/6987824355a8599ebaa86285/150305-buenos-aires-models-09.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

![116740424.jpg](https://static.time.com/v3/assets/bltea6093859af6183b/blt02221cb924492452/698782390b72e378346de002/150305-buenos-aires-models-10.jpg?branch=production&width=1200&quality=75&auto=webp)

Fashion from Buenos Aires, Argentina in 1941. Hart Preston—The LIFE Picture Collection/Getty Images

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