--- title: New #LikeAGirl Ad Turns Insult Into a Compliment description: When someone says you're doing something like a girl, it means you're doing great canonical: https://time.com/3730681/like-a-girl-compliment-always-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-03-03T21:02:56.000Z article:modified_time: 2026-04-13T08:56:48.480Z og:title: Watch Boss Women Prove #LikeAGirl Is the Best Compliment og:description: When someone says you're doing something like a girl, it means you're doing great og:url: https://time.com/3730681/like-a-girl-compliment-always-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt210fb12130eb08ad/698781f3524fc06f42decbc8/always-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: always-commercial og:type: article twitter:card: summary_large_image twitter:title: Watch Boss Women Prove #LikeAGirl Is the Best Compliment twitter:description: When someone says you're doing something like a girl, it means you're doing great twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt210fb12130eb08ad/698781f3524fc06f42decbc8/always-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch Boss Women Prove 'Like a Girl' Is the Best Compliment  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2015 9:02 PM UTC   by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2015 9:02 PM UTC There’s a sequel to the viral [#LikeAGirl ad](http://time.com/2927761/likeagirl-always-female-empowerment/), and this time, Always is taking the age-old insult and turning it on its head. While the [original #LikeAGirl](http://time.com/2927761/likeagirl-always-female-empowerment/) commercial investigated how the phrase hurts girls’ confidence, the new ad twists the insult into a compliment. Throughout the ad, which is for feminine hygiene company Always, girls all over the world are dribbling, skating, scoring and rock climbing like girls. They’re even translating the hashtag into other languages. The ad ends with “Let’s keep making #LikeAGirl mean amazing things.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3730681/like-a-girl-compliment-always-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3730681/like-a-girl-compliment-always-ad/"},"headline":"Watch Boss Women Prove 'Like a Girl' Is the Best Compliment","datePublished":"2015-03-03T21:02:56.000Z","dateModified":"2026-04-13T08:56:48.480Z","description":"When someone says you're doing something like a girl, it means you're doing great","url":"https://time.com/3730681/like-a-girl-compliment-always-ad/","keywords":["Living","Advertising","marketing"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt210fb12130eb08ad/698781f3524fc06f42decbc8/always-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt210fb12130eb08ad/698781f3524fc06f42decbc8/always-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"always-commercial","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3730681/like-a-girl-compliment-always-ad/","name":"Watch Boss Women Prove 'Like a Girl' Is the Best Compliment"}}]}] ```