--- title: Geico Unskippable Ads YouTube VIdeo description: It's pretty much unskippable canonical: https://time.com/3730021/geico-unskippable-ad-youtube/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2015-03-03T16:44:51.000Z article:modified_time: 2026-04-13T07:17:19.742Z og:title: You'll Actually Want to Watch Geico's New Ad All the Way to the End og:description: It's pretty much unskippable og:url: https://time.com/3730021/geico-unskippable-ad-youtube/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: You'll Actually Want to Watch Geico's New Ad All the Way to the End twitter:description: It's pretty much unskippable twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # You'll Actually Want to Watch Geico's New Ad All the Way to the End by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Mar 3, 2015 4:44 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Mar 3, 2015 4:44 PM UTC When it comes to online advertising, it’s hard to get an audience to stick around to see what product is being advertised. That’s particularly true for those ads that force you to watch for five seconds, before letting you skip and get on with watching your [skateboarding cat video](http://time.com/3729249/didga-skateboarding-cat-gopro-video/). Geico has come up with an ingenious solution to that problem: make an ad that you won’t want to skip. The company’s latest campaign features a [series of ads](http://www.adweek.com/news/advertising-branding/ad-day-geico-makes-clever-pre-roll-ads-are-basically-unskippable-163233) that run for less than five seconds and puts the product right up front, meaning you can’t skip it. But Geico takes it a step further and actually rewards viewers with an ad that is simple, funny, and watchable and thus, really effective. While the solution seems obvious, it’s hard to engage today’s jaded consumers and Geico has managed it. Geico Unskippable Ads YouTube VIdeo ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3730021/geico-unskippable-ad-youtube/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3730021/geico-unskippable-ad-youtube/"},"headline":"You'll Actually Want to Watch Geico's New Ad All the Way to the End","datePublished":"2015-03-03T16:44:51.000Z","dateModified":"2026-04-13T07:17:19.742Z","description":"It's pretty much unskippable","url":"https://time.com/3730021/geico-unskippable-ad-youtube/","keywords":["Newsfeed","viral","Ads","Advertisement"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3730021/geico-unskippable-ad-youtube/","name":"You'll Actually Want to Watch Geico's New Ad All the Way to the End"}}]}] ```