--- title: 'America's Rabbi' Apologizes for Ad That Criticized White House Aide description: Rabbi Shmuley Boteach, who calls himself “America’s Rabbi,” apologized for an ad criticizing National Security Advisor Susan Rice. canonical: https://time.com/3729453/shmuley-boteach-apology/ author: Alex Rogers article:opinion: false article:content_tier: free article:published_time: 2015-03-03T01:05:58.000Z article:modified_time: 2026-02-22T04:51:16.712Z article:section: Politics og:title: 'America's Rabbi' Apologizes for Ad That Criticized White House Aide og:description: "Our disagreement with Ms. Rice is strictly over policy." og:url: https://time.com/3729453/shmuley-boteach-apology/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta650bc2e86a8a11c/69877e1735ba6f3941c06f22/susan-rice.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4491 og:image:height: 2526 og:image:alt: National Security Adviser Susan Rice speaks at the Brookings Institution to outline President Barack Obama's foreign policy priorities on Feb. 6, 2015, in Washington. og:type: article twitter:card: summary_large_image twitter:title: 'America's Rabbi' Apologizes for Ad That Criticized White House Aide twitter:description: "Our disagreement with Ms. Rice is strictly over policy." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta650bc2e86a8a11c/69877e1735ba6f3941c06f22/susan-rice.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'America's Rabbi' Apologizes for Ad That Called White House Aide Blind to Genocide > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Alex Rogers](https://time.com/author/alex-rogers/) ## Alex Rogers Mar 3, 2015 1:05 AM UTC  National Security Adviser Susan Rice speaks at the Brookings Institution to outline President Barack Obama's foreign policy priorities on Feb. 6, 2015, in Washington. National Security Adviser Susan Rice speaks at the Brookings Institution to outline President Barack Obama's foreign policy priorities on Feb. 6, 2015, in Washington.J. Scott Applewhite—AP by [Alex Rogers](https://time.com/author/alex-rogers/) ## Alex Rogers Mar 3, 2015 1:05 AM UTC Rabbi Shmuley Boteach, who calls himself “America’s Rabbi,” apologized for his organization’s ad claiming that White House National Security Advisor Susan Rice is complicit in genocide. “Susan Rice has a blind spot: Genocide,” says the ad, which ran a full page in the New York _Times_ Saturday. The ad says she “stood by” as genocide ravaged Rwanda in 1994 when Rice was a member of President Bill Clinton’s national security team and cites an article written by Samantha Power, the U.S. ambassador to the United Nations. “I personally want to offer an apology to anyone who was offended by our organization’s ad about National Security Advisor Susan Rice,” said Boteach Monday before an event on preventing a nuclear Iran with Elie Wiesel and Texas GOP Sen. Ted Cruz. “Our disagreement with Ms. Rice is strictly over policy. It was construed by some as a personal attack that is certainly and absolutely not its intent.” Boteach defended his ad just yesterday in an interview with CNN and his website still has a [link to the ad](https://shmuley.com/2015/02/28/our-ad-that-appeared-as-a-full-page-in-todays-new-york-times/) on its homepage. “We all have a blind spot when it comes to genocide,” said Boteach on CNN, listing those in Rwanda and Cambodia among others. “But she’s a public official … Now Iran is threatening the annihilation of the Jewish people. It is perverse that these negotiations are taking place without a demand that Iran first totally renounce their genocidal intent against the Jews.” The back-and-forth comes as Israeli Prime Minister Benjamin Netanyahu visits the United States. Rice said last week that Netanyahu’s scheduled address to Congress Tuesday is “destructive” to U.S.-Israel relations. House Speaker John Boehner invited Netanyahu to speak without first notifying the White House, and critics see Netanyahu’s speech two weeks before his election as a partisan ploy meant to undermine nuclear negotiations with Iran. “Ms. Rice may be blind to the issue of genocide, but she should treat our ally with at least as much diplomatic courtesy as she does the committed enemy of both of our nations,” says the ad, which was paid for by Boteach’s This World: The Values Network. The ad has been roundly condemned by Jewish organizations. The Anti-Defamation League called it an “[incendiary personal attack](http://www.adl.org/press-center/press-releases/miscellaneous/adl-calls-attack-ad-against-susan-rice-perverse-incendiary.html#.VPTrb7PF9tY)” without justification. The American Jewish Committee called it “[revolting](http://www.ajc.org/site/apps/nlnet/content3.aspx?c=7oJILSPwFfJSG&b=8478375&ct=14536883¬oc=1).” The Jewish Federations of North America called it “[outrageous](https://www.facebook.com/jfederations).” After California Democrat Rep. Brad Sherman backed out of Monday’s event over “abhorrent” ad, Cruz bashed Democrats for their lack of participation. “There is a simple reality right now which is that in Congress the number of congressional Democrats willing to stand up to this Administration on Iran is vanishingly small,” said Cruz. “For this gathering today, to be here with a Nobel laureate and morals hero like Elie Wiesel, we invited over a dozen Democrats.” “There’s not a congressional Democrat sitting here being part of this discussion and that was not for lack of invitation, it was because the answer was no,” he added to boos from the crowd. “We’re not here to boo anyone,” interjected Boteach, who later noted that there are “countless” Democrats who “strongly support” Israel. Morton A. Klein, the president of the Zionist Organization of America, said he was with Sherman in his office today and said the Congressman was indeed “unhappy” about the ad. But Klein defended Boteach when asked about the ad’s intent linking Rice to genocide. “Someone told me it made it seem that way,” said Klein. “Of course he didn’t mean that. That’s insane. So I don’t know. I didn’t read it but I’m very careful with my ads. 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