By Olivia B. Waxman
March 2, 2015

Recently, NewsFeed told you about the “Hot Dudes Reading” Instagram feed, which is exactly what it sounds like — photos of attractive men reading books on the New York City subway. Now, “Men and Coffee” (@menandcoffee), an account with a similar mission, has been picking up steam since it launched a few months ago.

Started by Alex Tooby, a social media strategist from Vancouver, British Columbia, the feed aggregates photos of men either drinking or holding cups of coffee that have been plucked from the Internet or submitted by users via the hashtag #menandcoffee. Last month, Tooby started @womenandcoffee, too.

Examples from @menandcoffee:

And from @womenandcoffee:

Read next: Why You Should Order a Latte Instead of Coffee

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Write to Olivia B. Waxman at olivia.waxman@time.com.

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