--- --- # This Instagram Feed of Hot Men Drinking Coffee Is Your New Morning Pick-Me-Up ## Video: The 50 Pound Cup of Coffee [Watch (HLS stream): The 50 Pound Cup of Coffee](https://cdn.jwplayer.com/manifests/5AkCMa26.m3u8) (2:01)  _Published 2008-04-21. Perceived wisdom has it that we're entering a worldwide recession. So, how can a London department store get away with selling a cup of Joe at this kind of price?_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 2, 2015 8:18 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 2, 2015 8:18 PM UTC Recently, [NewsFeed](http://time.com/3701783/hot-dudes-reading-instagram/) told you about the “Hot Dudes Reading” Instagram feed, which is exactly what it sounds like — photos of attractive men reading books on the New York City subway. Now, “Men and Coffee” ([@menandcoffee](https://instagram.com/menandcoffee/)), an account with a similar mission, has been picking up steam since it launched a few months ago. Started by Alex Tooby, a social media strategist from Vancouver, British Columbia, the feed aggregates photos of men either drinking or holding cups of coffee that have been plucked from the Internet or submitted by users via the hashtag #menandcoffee. Last month, Tooby started [@womenandcoffee](https://instagram.com/womenandcoffee/?modal=true), too. Examples from @menandcoffee: And from @womenandcoffee: _Read next:_ [_Why You Should Order a Latte Instead of Coffee_](http://time.com/3723873/order-latte-instead-coffee/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) Men and Coffee: Instagrams of Hot Men Drinking Coffee ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/"},"headline":"This Instagram Feed of Hot Men Drinking Coffee Is Your New Morning Pick-Me-Up","datePublished":"2015-03-02T20:18:59.000Z","dateModified":"2026-04-13T07:17:18.063Z","description":"The account @menandcoffee is exactly what it sounds like","url":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/","keywords":["Newsfeed","society"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/","name":"This Instagram Feed of Hot Men Drinking Coffee Is Your New Morning Pick-Me-Up"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The 50 Pound Cup of Coffee","description":"Perceived wisdom has it that we're entering a worldwide recession. So, how can a London department store get away with selling a cup of Joe at this kind of price?","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/5AkCMa26/poster.jpg?width=720","uploadDate":"2008-04-21T18:50:02.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/5AkCMa26.m3u8","embedUrl":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/","duration":"PT2M1S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3728887/men-and-coffee-instagram-hot-men-drinking-coffee/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```