--- title: The Dress Amazon Reviews: Black and Blue or White and Gold description: People who think the dress is white and gold are going to Amazon UK and posting hilarious reviews of a blue and black Roman Originals dress canonical: https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-02-27T15:44:09.000Z article:modified_time: 2026-08-04T07:43:29.475Z og:title: These Amazon Reviews of #TheDress Are Amazing og:description: The debate over whether the dress is white or gold or blue and black continues og:url: https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=474&quality=75&auto=webp&crop=16:9 og:image:width: 474 og:image:height: 267 og:image:alt: Screen Shot 2015-02-27 at 10.22.49 AM og:type: article twitter:card: summary_large_image twitter:title: These Amazon Reviews of #TheDress Are Amazing twitter:description: The debate over whether the dress is white or gold or blue and black continues twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=474&quality=75&auto=webp&crop=16:9 ---  # These Amazon Reviews of #TheDress Are Amazing > Sponsored content. 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Waxman Staff Writer Feb 27, 2015 3:44 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 27, 2015 3:44 PM UTC On Thursday night, a [BuzzFeed post](http://www.buzzfeed.com/catesish/help-am-i-going-insane-its-definitely-blue#.lfkaxWm28) “What Colors Are This Dress” sparked a worldwide debate over one very basic question. It started as a simple question on Tumblr, then became hashtag #TheDress, and pretty soon, high profile figures such as [Taylor Swift](http://time.com/3725450/dress-taylor-swift-black-blue-white-gold-celebrities/), [Kim Kardashian,](https://twitter.com/KimKardashian/status/571168149871177730) Rob Lowe and a member of Congress were offering their [two cents](https://twitter.com/RepMarkTakano/status/571150395466223617). Even Adobe touted its software as a way of answering the question before U.K. fashion brand [Roman](http://time.com/3725758/proof-dress-black-and-blue/) stepped forward to [settle the matter](http://time.com/3725758/proof-dress-black-and-blue/). By mid-morning Friday, the Amazon.co.uk listing for “[Roman Women’s Lace Detail Bodycon Dress Royal Blue](http://www.amazon.co.uk/Roman-Womens-Detail-Bodycon-Dress/dp/B00SJEUCWU/ref=cm%5Fcr%5Fpr%5Fproduct%5Ftop)” had been flooded with more than 140 snarky customer reviews inspired by the Internet meme. Here are funniest ones:  Amazon  Amazon  Amazon  Amazon  Amazon ### 6 Dresses That Are Way More Famous Than #TheDress  Portrait of Rainier III, Prince of Monaco and Princess Grace (Grace Kelly) on their wedding day on April 19, 1956 in Monaco. Gamma-Rapho/Getty Images  First Lady Jackie Kennedy wearing a fitted silk apricot dress and triple strand of pearls, walking through crowds at Udaipur during visit to India, 1962. Art Rickerby—The LIFE Picture Collection/Getty Images  Marilyn Monroe poses over the updraft of a New York subway grating while in character for the filming of 'The Seven Year Itch' in Manhattan on Sept. 15, 1954. Matty Zimmerman—AP  This is a photo from page 2991 of Independent Counsel Kenneth Starr's report showing Monica Lewinsky's dress which was tested for physical evidence of a relationship between President Clinton and Monica Lewinsky. OIC/AP  Jennifer Lopez wears Versace at the 42nd Grammy Awards held in Los Angeles on Feb. 23, 2000. Scott Gries—Getty Images  President Barack Obama introduced his wife Michelle at the Commander-In-Chief Ball after his inauguration held at the National Building Museum in Washington on Jan. 20, 2009. David Stephenson—Lexington Herald-Leader/MCT/Getty Images _Read next:_ [_This May Be Why You’re Seeing the Dress as White and Gold_](http://time.com/3725528/dress-explainer-white-gold-blue-black-science/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/"},"headline":"These Amazon Reviews of #TheDress Are Amazing","datePublished":"2015-02-27T15:44:09.000Z","dateModified":"2026-08-04T07:43:29.475Z","description":"The debate over whether the dress is white and gold or blue and black continues","url":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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