--- title: The Dress Amazon Reviews: Black and Blue or White and Gold description: People who think the dress is white and gold are going to Amazon UK and posting hilarious reviews of a blue and black Roman Originals dress canonical: https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-02-27T15:44:09.000Z article:modified_time: 2026-10-01T09:02:58.638Z og:title: These Amazon Reviews of #TheDress Are Amazing og:description: The debate over whether the dress is white or gold or blue and black continues og:url: https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=474&quality=75&auto=webp&crop=16:9 og:image:width: 474 og:image:height: 267 og:image:alt: Screen Shot 2015-02-27 at 10.22.49 AM og:type: article twitter:card: summary_large_image twitter:title: These Amazon Reviews of #TheDress Are Amazing twitter:description: The debate over whether the dress is white or gold or blue and black continues twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=474&quality=75&auto=webp&crop=16:9 ---  # These Amazon Reviews of #TheDress Are Amazing > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=ce2ee933-6f8d-46d1-94d6-a3e64d2eb3cc&cr=time-nl-network-2026q3-v1) ## Video: See The Unique Way Amazon Ships This Teddy Bear [Watch (HLS stream): See The Unique Way Amazon Ships This Teddy Bear](https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8) (2:54)  _Published 2014-12-01. Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 27, 2015 3:44 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 27, 2015 3:44 PM UTC On Thursday night, a [BuzzFeed post](http://www.buzzfeed.com/catesish/help-am-i-going-insane-its-definitely-blue#.lfkaxWm28) “What Colors Are This Dress” sparked a worldwide debate over one very basic question. It started as a simple question on Tumblr, then became hashtag #TheDress, and pretty soon, high profile figures such as [Taylor Swift](http://time.com/3725450/dress-taylor-swift-black-blue-white-gold-celebrities/), [Kim Kardashian,](https://twitter.com/KimKardashian/status/571168149871177730) Rob Lowe and a member of Congress were offering their [two cents](https://twitter.com/RepMarkTakano/status/571150395466223617). Even Adobe touted its software as a way of answering the question before U.K. fashion brand [Roman](http://time.com/3725758/proof-dress-black-and-blue/) stepped forward to [settle the matter](http://time.com/3725758/proof-dress-black-and-blue/). By mid-morning Friday, the Amazon.co.uk listing for “[Roman Women’s Lace Detail Bodycon Dress Royal Blue](http://www.amazon.co.uk/Roman-Womens-Detail-Bodycon-Dress/dp/B00SJEUCWU/ref=cm%5Fcr%5Fpr%5Fproduct%5Ftop)” had been flooded with more than 140 snarky customer reviews inspired by the Internet meme. Here are funniest ones:  Amazon  Amazon  Amazon  Amazon  Amazon ### 6 Dresses That Are Way More Famous Than #TheDress  Portrait of Rainier III, Prince of Monaco and Princess Grace (Grace Kelly) on their wedding day on April 19, 1956 in Monaco. Gamma-Rapho/Getty Images  First Lady Jackie Kennedy wearing a fitted silk apricot dress and triple strand of pearls, walking through crowds at Udaipur during visit to India, 1962. Art Rickerby—The LIFE Picture Collection/Getty Images  Marilyn Monroe poses over the updraft of a New York subway grating while in character for the filming of 'The Seven Year Itch' in Manhattan on Sept. 15, 1954. Matty Zimmerman—AP  This is a photo from page 2991 of Independent Counsel Kenneth Starr's report showing Monica Lewinsky's dress which was tested for physical evidence of a relationship between President Clinton and Monica Lewinsky. OIC/AP  Jennifer Lopez wears Versace at the 42nd Grammy Awards held in Los Angeles on Feb. 23, 2000. Scott Gries—Getty Images  President Barack Obama introduced his wife Michelle at the Commander-In-Chief Ball after his inauguration held at the National Building Museum in Washington on Jan. 20, 2009. David Stephenson—Lexington Herald-Leader/MCT/Getty Images _Read next:_ [_This May Be Why You’re Seeing the Dress as White and Gold_](http://time.com/3725528/dress-explainer-white-gold-blue-black-science/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ## Transcript [ NOISE ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/"},"headline":"These Amazon Reviews of #TheDress Are Amazing","datePublished":"2015-02-27T15:44:09.000Z","dateModified":"2026-10-01T09:02:58.638Z","description":"The debate over whether the dress is white and gold or blue and black continues","url":"https://time.com/3725863/the-dress-color-blue-black-white-gold-amazon-customer-reviews/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt767b94a1b72514bf/69878159cd68484d1e099e98/screen-shot-2015-02-27-at-10-22-49-am1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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