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---
title: Chocolate: Butter-Flavored Kit Kats to Go on Sale in Japan
description: A Kit Kat specialty store in Sapporo, Japan, will release butter-flavored Kit Kats on March 7.
canonical: https://time.com/3721591/kit-kats-butter-flavored-japan/
author: Sabrina Toppa
article:opinion: false
article:content_tier: free
article:published_time: 2015-02-25T07:37:54.000Z
article:modified_time: 2026-04-13T07:17:10.864Z
og:title: Now There&#x27;s Butter-Flavored Kit Kats
og:description: But only for the fortunate few
og:url: https://time.com/3721591/kit-kats-butter-flavored-japan/
og:site_name: TIME
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og:image:width: 3000
og:image:height: 1688
og:image:alt: Nestle To Make Fairtrade KitKats
og:type: article
twitter:card: summary_large_image
twitter:title: Now There&#x27;s Butter-Flavored Kit Kats
twitter:description: But only for the fortunate few
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1a43d4690a06a5b5/698780ddcd1bba03266f563f/gettyimages_94106239.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Butter-Flavored Kit Kats Are Now a Thing

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
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### FAQ

#### What newsletters does TIME publish?

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#### How do I sign up for a TIME newsletter?

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by 

[Sabrina Toppa](https://time.com/author/sabrina-toppa/)


## Sabrina Toppa


Feb 25, 2015 7:37 AM UTC

![Nestle To Make Fairtrade KitKats](https://static.time.com/v3/assets/bltea6093859af6183b/blt1a43d4690a06a5b5/698780ddcd1bba03266f563f/gettyimages_94106239.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Bars of original KitKat chocolate, produced by Nestle SA, sit arranged for a photograph in London, U.K., on Monday, Dec.7, 2009.

Bars of original KitKat chocolate, produced by Nestle SA, sit arranged for a photograph in London, U.K., on Monday, Dec.7, 2009. Bloomberg—Bloomberg via Getty Images

by 

[Sabrina Toppa](https://time.com/author/sabrina-toppa/)


## Sabrina Toppa


Feb 25, 2015 7:37 AM UTC

The good news: a new butter-flavored Kit Kat will be [unveiled](http://en.rocketnews24.com/2015/02/25/butter-flavored-kit-kats-come-to-japan-as-new-specialty-store-opens-in-hokkaido/) next month. The bad news (unless you happen to live in the vicinity): it will only be available in one store in the northern Japanese city of Sapporo, which lies on the island of Hokkaido.

The rich new buttery flavor was the winner of a contest organized by the Tsuji Group culinary school, which sought to highlight an ingredient local to the region. Milk and butter are among the island’s main claims to fame — luckily, in this case, beating out other Hokkaido specialties like sea urchin and salmon.

The butter-flavor chocolate-covered wafers will be sold at the Sapporo branch of Chocolatory, a Kit Kat specialty store, in four-packs for $3.36 or 12-packs for $10.20.

**MORE:** [The 13 Most Influential Candy Bars of All Time](http://newsfeed.time.com/2014/02/18/13-most-influential-candy-bars-of-all-time/)

Kit Kats enjoy immense popularity in Japan, partly because parent company Nestle has been wowing consumers with its limited edition local flavors — like special Sakura Green Tea Kit Kats (made with green tea, white chocolate and edible cherry-blossom leaves), Strawberry Cheesecake and (yes) Wasabi.

The butter-flavored Kit Kat will be available from March 7\. If you have friends in Sapporo, now’s the time to start calling in a few favors.

\[[_Rocket News 24_](http://en.rocketnews24.com/2015/02/25/butter-flavored-kit-kats-come-to-japan-as-new-specialty-store-opens-in-hokkaido/)\]

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